CORDURA® Brand Fabrics at the Heart of JanSport Heritage Collection

CORDURA® fabrics have been selected by JanSport®, to construct a number of models in its new Heritage Series.
Author:
Updated:
Original:

Wichita, Kan. – Touted for more than 30 years for its legendary durability and performance, INVISTA's CORDURA® fabrics have been selected by JanSport®, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, to construct a number of models in its new Heritage Series.

The JanSport Heritage Series is a modern and honest re-issue of the Brand's original backpack and travel silhouettes that got their start in 1967. JanSport has utilized classic looking 1000 denier CORDURA® brand fabrics for a number of pieces in the new Series, and each pack is pre-washed to give a weathered retro feel similar to that of JanSport's original collection.

“Early on, JanSport recognized the value of using the most durable materials to create long-lasting products,” said Allen Mortimer, North American marketing manager for INVISTA's CORDURA® brand. “With the new Heritage Series we continue to use CORDURA® fabrics to showcase the exceptional quality and true essence of JanSport's original products.”

“The Heritage Series is truly taking us back to our roots – in look, feel and design,” said Skip Yowell, co-founder of JanSport. “We used CORDURA® fabrics back then, and our two brands have a long-standing relationship that has withstood the test of time – perhaps because both have similar principles of exceptional durability, quality and long lasting good looks.”

The following JanSport Heritage packs are made with CORDURA® brand fabric and are available in six colors – black, boulder blue, retro orange, buckthorn brown, birch brown, and new cilantro green:

Hoss
L'il Hoss
The Heads Up
Snoqualmie Duffel
Westridge

Coming soon in Fall 2009, JanSport will also incorporate high performance CORDURA® fabrics into many of its signature bags.

The relationship between the CORDURA® brand and JanSport spans more than 30 years, and to celebrate that history, JanSport will be the first to showcase the CORDURA® brand's newly designed CORDURA® brand hangtag.

“The launch of our new hangtag with JanSport is a perfect fit,” said Cindy McNaull, global brand manager for the CORDURA® brand. “It helps both INVISTA and JanSport reaffirm to consumers that the line's packs and bags are made with only best-in-class materials, including high performance CORDURA® fabrics.”

For more information about JanSport's Heritage Series, visit www.jansport.com/heritageseries.

About JanSport
Founded in 1967, JanSport is the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel. Headquartered in San Leandro, California, JanSport stands for fun and discovery. The company's products are sold in retail stores throughout the world. For more information, visit www.jansport.com.

About CORDURA® Brand
CORDURA® brand is the registered trademark of INVISTA for durable fabrics. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is used in a wide range of products, including luggage, backpacks, boots, military wear and performance apparel. For more information, visit www.CORDURA.com.

About INVISTA
INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications, a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

# # #

Media Contact
Nicole Curtis
919.844.2764
ncurtis@merrellgroup.com

Related

CORDURA® Fabrics Featured in New JanSport Pack

Wichita, Kan. – Sept. 22, 2009 – Two classic brands iconic to the outdoor market are coming together to re-create the pack made famous in the 90s. JanSport and INVISTA's CORDURA® brand team joined forces to develop the new Right Pack. The Right Pack, part of JanSport's ...read more

CORDURA® Fabric Celebrates 30 Years Of Innovation

After three decades of solidifying its reputation as the durable material of choice for high performance gear and apparel, CORDURA® fabric, a certified product of INVISTA, is honored to celebrate its 30th anniversary with outdoor enthusiasts nationwide. “I have complete ...read more

Durable CORDURA® Fabric Helps Bring Originality to Yoshida & Co.

WICHITA, Kan. – October 1, 2012 – Yoshida & Co., a Japan-based bag company, has recently adopted INVISTA's CORDURA® brand fabric for three bags in the PORTER line that appeal to anyone from the business professional to the world traveler, and even to the on-the-go parent. ...read more

Timberland® Adopts Three Multi-Purpose CORDURA® Fabric Technologies

WICHITA, Kan. – September 4, 2012 – INVISTA's CORDURA® brand fabric, popular for its long-lasting durability, is featured in new Timberland® apparel. Aimed to provide everyday wearers with water-resistant and enduring clothing solutions, Timberland chose CORDURA® brand ...read more

CORDURA® Brand Unveils New Tactical Response Combat Shirt

INVISTA's CORDURA® brand team announces the launch of Atlanco's new Tru-Spec® brand Tactical Response Combat Shirt featuring CORDURA® Baselayer fabric. The Tactical Response Combat Shirt is the latest addition to the Tru-Spec® brand's Tactical Response Uniform (TRU) line for ...read more

INVISATA's CORDURA® Brand Launches CORDURA® Cares Program

WICHITA, Kan. – July 21, 2009 – INVISTA's CORDURA® brand team has unveiled its new sustainability platform: the CORDURA® Cares program. The program is ultimately rooted in INVISTA's commitment to environmental, health and safety excellence as well as providing long-term ...read more

INVISTA’S CORDURA® Brand on Location in New York and Los Angeles

WICHITA, Kan. – July 19, 2011 – INVISTA's CORDURA® brand team will feature the latest CORDURA® Denim fabric innovations at the 2011 Kingpins shows, July 19–20 in New York, N.Y. and July 26-27 in Los Angeles, Calif. The brand's new denim offerings—by INVISTA's authorized ...read more

Backpack Featuring CORDURA® Fabric Wins Magazine's Equipment Award

WICHITA, Kan. - March 18, 2009 - INVISTA's CORDURA® brand fabric is part of yet another award-winning outdoor product. Brazil's edition of Go Outside magazine recently named the CURTLO Mountaineer pack, manufactured with CORDURA® fabric throughout the body, a ‘Best Equipment ...read more

CORDURA® Fabrics Featured in Reinvented Hartmann Luggage Collection

WICHITA, Kan. – August 15, 2011 – Hartmann, a luxury luggage manufacturer since 1877, adopted INVISTA's CORDURA® fabric in its recently debuted Hartmann Packcloth Collection. The new line is an interpretation of a Hartmann original from the 1970s and 1980s that provides a ...read more