CORDURA® Brand Fabric Announces Collaboration With Helen Thayer

Helen Thayer Hosts Book Signing At Outdoor Retail Winter Market
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CORDURA® brand fabric, a certified product of INVISTA, has joined forces with one of the outdoor industry's most influential explorers, Helen Thayer. At the 2008 Outdoor Retailer Winter Market, the adventurer who is widely recognized as a role model for her will and determination, as well as, for her commitment to understanding the world's vanishing cultures, will offer a book signing for her best selling book, Polar Dream. The opportunity to meet Thayer and receive a complimentary autographed copy of her book will take place at Invista's CORDURA® brand booth (#40186) on Friday, Jan. 25 from 2 p.m. to 4 p.m.

“Helen is an icon in the outdoor industry and we are proud to know that during her ambitious global adventures she has put CORDURA® fabrics to the test,” said Cindy McNaull, global brand manager for the CORDURA® brand. “Now that we have formed a close relationship, we are enthusiastic to tap into Helen's expertise as Invista, maker of the CORDURA® brand, develops new innovations.”

As one of National Geographic's Great Explorers, Helen has conquered some of the planet's most extreme terrain. In order to effectively face these elements, she has always selected gear and equipment built with durable, yet comfortable fabrics.

“CORDURA® fabric has always been the most reliable choice for me and Charlie when it comes to selecting apparel that withstands the duration of even our longest journey,” said author and outdoor enthusiast, Helen Thayer. “I trust the CORDURA® brand to provide me with comfort and security when traveling to the ends of the Earth.”

In her book, Polar Dreams, Thayer, accompanied by her black husky, Charlie, becomes the first woman to ski solo to the North Pole. The book illustrates their heroic trek and extraordinary relationship as the pair faced unimaginable conditions – cold temperatures, violent storms, treacherous ice floes, marauding polar bears and even starvation.

About CORDURA® Brand
CORDURA® is the registered trademark of INVISTA for durable fabrics. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is used in a wide range of products, including luggage, backpacks, boots, military wear and performance apparel. For more information, visit www.cordura.com.

About INVISTA
INVISTA is an integrated fibers and polymers business with a global presence. It operates four major businesses: Apparel; Intermediates; Performance Surfaces and Materials; and Polymer and Resins. INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of some of the most recognized global brands and trademarks in their respective industries including: ADI-PURE®, ANTRON®, AVORA® FR, INVISTA® C12, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, INVISTA® DBE, DYTEK®, ESP®, FRESHFLEX™, CORDURA® NYCO, LYCRA®, PERFORMA®, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA™, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. More information on INVISTA can be found at www.INVISTA.com.
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Media Contact:
Nicole Bucalo
919.844.2764
nbucalo@merrellgroup.com

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