Consumer Reports Ranks The North Face Jester As Best Pack For Back To

The North Face Jester daypack ranked the highest in Consumer Reports’ Backpack Reviews 2009

SAN LEANDRO, California—August 3, 2009— The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced The North Face Jester daypack ranked the highest in Consumer Reports' Backpack Reviews.

The North Face Jester is a classic 30 liter daypack. It scored 80 out of 100, with "excellent" ratings in safety features and durability, "very good" ratings in construction quality, rain resistance and convenience, and a "good" rating for comfort. In addition, the Jester was named the "Recommended" bag among all tested.

The Jester features a front accessory pocket with organizer and key clip, comfortable foam backpanel, large main compartment ideal for binders and books, and a bungee system on the upper face. It also boasts mesh water bottle pockets on the side for easy hydrating, removeable hipbelt, large reflective patch for night visibility and a convenient carrying handle. In addition, it also has the cool factor for today's youth.

“We are pleased the Jester rated so highly from Consumer Reports' team of dedicated testers and reviewers,” said Scott McGuire, Equipment Product Director for The North Face. “Not only does it meet the demands of students, it exceeds the expectations of parents.”

Consumer Reports is published by the Consumer's Union, an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. The Consumer's Union accepts no free samples ort products and employs several testers, shoppers and technical experts to buy and test the products it evaluates.

For more than 40 years The North Face athlete team has defined the limits of what is humanly possible, and continually works with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

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About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.