Conservation Alliance Raises $30k at OR Show

The Conservation Alliance organized special promotions with 10 member companies at the July Outdoor Retailer trade show that raised nearly $30,000 during the four-day event. In most cases, the members hosted booth events and sold product to benefit the Alliance.
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Bend, Ore., August 17, 2009 – The Conservation Alliance organized special promotions with 10 member companies at the July Outdoor Retailer trade show that raised nearly $30,000 during the four-day event. In most cases, the members hosted booth events and sold product to benefit the Alliance.

Companies that hosted events are: Ahnu; Brooks Running; CamelBak; Columbia Sportswear; Dansko; KEEN, Inc.; Mountain Khakis; Montrail; Ruff Wear; and Stanley Outdoors.

“We’re grateful to our members that go above-and-beyond to support our work to protect wild places,” said John Sterling, Conservation Alliance Executive Director. “We also hope those members derive some branding benefit from partnering in this way.”

During the show, The Conservation Alliance celebrated its 20th anniversary, adding energy to each of the events. Since 1989, the organization has contributed more than $7 million to conservation projects, helping protect 49 million acres of land and 17,000 miles of rivers.

“We have a lot to celebrate, and we love it when our members join us in recognizing our good work,” said Sterling. “We look forward to working with more of our members to host fundraising events like this.”

About the Conservation Alliance:

The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $7 million to grassroots environmental groups. Alliance funding has helped save over 49 million acres of wildlands; 27 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, seewww.conservationalliance.com.

Contact:

John Sterling

541-389-2424

john@conservationalliance.com

Kristin Carpenter-Ogden

970-259-3555

kco@verdepr.com

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