Competitor Mag and Bad to the Bone Enter Multi-Year UROC Partnership

Competitor magazine and Bad to the Bone Endurance Sports announce a multi-year partnership to advance the sport of ultra distance running and promote the championship event for the sport: The Ultra Race of Champions (UROC).
Author:
Publish date:

August 13, 2012, San Diego, CA, and Charlottesville, VA—Competitor Magazine and Bad to the Bone Endurance Sports have joined forces to promote and grow the sport of ultra-distance running through its annual championship event: The Ultra Race of Champions (UROC).

This new alliance with Competitor magazine reflects the race's mission to increase the sport's visibility in both the road and trail running market. While being open to all runners, the Ultra Race of Champions highlights the best athletes in the sport of ultra-distance running, offering up a 100K championship course comprised of smooth pavement, rocky trails and singletrack dirt.

Competitor magazine is the ideal partner to present this competition to our desired readership; It represents a dream audience of on and off-road runners,” says UROC co-founder and race director Dr. Francesca Conte.

UROC co-founder and race director J. Russell Gill III echoes Conte’s sentiment. “By providing wide-reaching media exposure to a national network of athletes, Competitor will bring the sport into the limelight and showcase the Ultra Race of Champions in new and exciting ways. We are the very fortunate beneficiaries of the foresight shown by Competitor Group’s executive team who recognize that the Ultra Race of Champions is leading the charge to bring ultra running mainstream.”

"Ultra running represents a key growth area in recreational running" says Doug Kaplan, Senior Vice President of Competitor magazine, "and this event is right in the crosshairs of where the sport is going. UROC has quickly emerged as the top-tier event in the ultra running world, one poised to set new standards for competitiveness, prize money and overall exposure."

No one knows this better than former Western States 100-Mile Endurance Run record holder Geoff Roes, also the Ultra Race of Champions (UROC) Elite Athlete Liaison and last year’s UROC’s men’s champion. “Until the Ultra Race of Champions, there had been no definitive ultra championship race . . . There is growing demand for an ultra running event that celebrates and encourages as many top level runners as possible to come together on the same course, on the same day, to compete in a true Championship race. In UROC, we finally have that event."

That event returns to Wintergreen Resort, a premier four-season mountain-top resort on 11,000 acres in the heart of the Blue Ridge southwest of Charlottesville, Virginia. Wintergreen Resort caters to a diverse group of outdoor enthusiasts year-round and will this fall host elite runners from around the world as they battle for the $20,000 UROC 2012 cash purse. Todd Clarke, Director of Mountain Operations has this to say: “UROC is clearly one of North America’s most elite running events and Wintergreen Resort is excited to be the host venue for a second year. We truly look forward to showcasing the surrounding beauty and challenging terrain of the Blue Ridge Mountains where our staff live, work, and play.”

The Ultra Race of Champions will take place on Saturday, September 29, 2012. UROC 100K is open to runners of all abilities with registration through www.ultraroc.com. Elite runners should email J. Russell Gill at rungillrun@comcast.net or Geoff Roes at grroes@yahoo.com for more information. Additional event information and race updates can be found at www.ultraroc.com and www.running.competitor.com.

Companies interested in sponsoring the Ultra Race of Champions (UROC), please contact Cynthia Bruggeman, Speckled-Hound Consulting via email at cynthia@speckled-hound.com.


About Bad to the Bone Endurance Sports

By directing premiere road and trail events Bad to the Bone Endurance Sports strives to motivate runners of all backgrounds to challenge themselves. For over 10 years, Bad to the Bone Endurance Sports events have reflected owners Gill and Francesca’s decades-long knowledge and passion for running. www.badtothebone.biz

About Competitor Group, Inc.

Competitor Group, Inc., headquartered in San Diego, CA, is the leading media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons. As the world’s largest endurance sports platform, CGI delivers iconic brands, premium content, world-class events and superior marketing solutions, delivering passionate consumers committed to achieving their personal best. At their core are 45 national events including the Rock ‘n’ Roll Marathon Series, Kids Rock Series, Columbia Muddy Buddy Ride and Run Series and Competitor Triathlon Series. Combined with multi-platform media offerings including national print properties Competitor Magazine, Women’s Running, Triathlete Magazine, Velo and Inside Triathlon and their respective digital properties on Competitor.com, Competitor delivers 360 degrees of impact marketing. Further information about Competitor and its media properties can be found at www.competitor.com.

About Speckled-Hound Consulting

Speckled-Hound Consulting offers a wide range of professional services to the outdoor recreation and sports industry. Principals Carl and Cynthia Bruggeman have decades of direct experience in brand management, marketing, publishing, PR, non-profit management, product testing, conference planning & execution, and race production & promotion. Their experience as athletes and project managers ensures your marketing campaign, new product launch, or consumer event is on target and on time. And ahead of your competitors. Combining brain and brawn, Speckled-Hound is 100% muscle for hire. Whether to consult or execute, small companies to large corporations tap Speckled-Hound's insight, creativity, and endurance to help their business “Outpace the Pack.” For more info, email cynthia@speckled-hound.com; www.speckled-hound.com (live 10/1).

Related