San Diego, CA – The Competitor Group announced today that Columbia Sportswear will become the title sponsor of the popular Muddy Buddy Ride & Run Series. The agreement includes naming rights of the 18-event Columbia Muddy Buddy Series, as well as the Columbia Mini Muddy Buddy series, and designates Columbia as the exclusive apparel and footwear sponsor.
Columbia Muddy Buddy Ride & Run events are adventure races that require two-person teams to navigate a six to seven-mile mountain bike and trail-running course containing five obstacles. Each event’s signature finale involves both teammates belly-crawling through a 60-foot-long mud pit before crossing the finish line. Kids between the ages of 4 and 13 can also join in the fun as a part of the Columbia Mini Muddy Buddy in which they complete a short obstacle course and slither through the same mud pit as the grown-ups.
The 10-year old Muddy Buddy series, which has become known for eccentric costumes and entertaining post race festivities, hosts between 900 and 1,800 two-person teams at each event and has responded to this growing popularity by expanding from 8 to 18 events over the last three years.
“Columbia has a strong affinity with outdoor enthusiasts and we're thrilled to be the title sponsor of the Muddy Buddy Series,” said Linda Reese, director of marketing communications of Columbia Sportswear. “Muddy Buddy provides a national platform to communicate our brand proposition to consumers while promoting a fun outdoor adventure race for all abilities. Muddy Buddy events are also great opportunities for Columbia to partner with key outdoor retailers to help build their business in the local community, while creating increased exposure for the Columbia brand.”
“Columbia’s sponsorship reinforces the series appeal to active enthusiasts. The time participants spend on the six mile course is true enjoyment of the outdoors,” said John Smith, Senior Vice-President of the Competitor Group. “Columbia has an unparalleled connection to the outdoors and we look forward to working with them as we expand the national series to 18 events in 2010.”
The 2010 Columbia Muddy Buddy Series kicks off with an inaugural event in Las Vegas on March 7 and will also include new events in New York, Portland, Minneapolis and Miami. A portion of the proceeds from the events are donated to the Challenged Athletes Foundation, which raises money for athletes with disabilities and provides them with adaptive equipment.
“We’ve had a tremendous relationship with our ‘partners in grime’ for over a decade and are thrilled to see such a great sponsor as Columbia come on board,” said Bob Babbitt, founder of the Muddy Buddy series. “These races are a great way for the whole family to get out and enjoy an exciting, unique event. The courses are appropriate for any ability level, and the relaxed atmosphere is perfect for anyone looking to have a great time and get muddy!”
To register for any of the 2010 Muddy Buddy events or for more information, please visit www.muddybuddy.com.
2010 Columbia Muddy Buddy Ride and Run Series
- Sunday March 7 Las Vegas, NV*
- Sunday March 28 Temecula, CA
- Sunday May 2 Richmond, VA
- Saturday May 8 Orlando, FL
- Sunday May 16 Austin, TX
- Saturday May 22 Nashville, TN
- Sunday June 6 San Jose, CA
- Saturday June 19 Atlanta, GA
- Sunday July 11 Detroit, MI
- Saturday July 25 New York, NY*
- Sunday August 1 Chicago, IL
- Sunday August 15 Boulder, CO
- Sunday August 22 Minneapolis, MN*
- Sunday October 17 Portland, OR*
- Sunday October 24 Dallas, TX
- Sunday November 7 Los Angeles, CA
- Sunday November 14 Phoenix, AZ
- Sunday November 21 Miami, FL*
*New event for 2010 series
About Columbia Sportswear Company
Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and a leading seller of skiwear in the United States, the company has developed an international reputation for quality, performance, functionality and value. The company manages a portfolio of outdoor brands including Columbia Sportswear, Mountain Hardwear, Sorel, Montrail and Pacific Trail. To learn more about Columbia, please visit the company's website at www.columbia.com.
About Columbia Muddy Buddy
The Columbia Muddy Buddy Ride & Run Series, which celebrated its 10th anniversary in 2009, is all about having a great time with your husband, wife, son, daughter or best buddy. The ingredients are two runners, one mountain bike, six off-road miles, four awesome obstacles, one glorious mud pit and a hunger for having a ton of fun. Teammates take turns riding and running their way through the course. The first person to arrive at the final obstacle, the mud pit, waits for their partner and then traverses the mud pit together before crossing the finish line. For additional information, please visit www.muddybuddy.com.
About The Competitor Group
Competitor Group, Inc., headquartered in San Diego, CA, is a leading endurance media and event entertainment company dedicated to promoting the sports of running, cycling and triathlons. CGI owns and operates 32 national events delivering more than 300,000 professional and amateur participants in 2010. CGI publishes four magazine titles with a combined monthly circulation of over 800,000 and has recently launched an online endurance community at www.competitor.com. Further information about Competitor and its media properties can be found at www.cgimediakit.com.
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