Coleman Company Online Newsroom Now RSS Compatible - SNEWS

Coleman Company Online Newsroom Now RSS Compatible

In Just One Visit, Media Can Establish Direct Link to News of Interest
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WICHITA, Kan. (May 3, 2007) – The Coleman Company, Inc. announced today that all the information on its Web site newsroom is now RSS compatible, simplifying access for the media.

RSS, short for Really Simple Syndicate, allows visitors with RSS software to scan sections of interest on the Coleman newsroom site for more efficient, targeted information gathering.

All that's necessary is that members of the media or anyone with RSS capability visit www.coleman.com/newsroom and establish a link to each section they want to scan regularly. Then, whenever new information is added to that section of the newsroom site, the information is automatically sent to the subscriber via the RSS feed at intervals specified by the subscriber. Of note, RSS capabilities are built into the latest versions of Foxfire and Internet Explorer, so the universe of potential RSS users is expanding rapidly.

The Coleman Company, Inc. is an international leader in the innovation and marketing of outdoor products, including its legendary lanterns, as well as stoves, tents, sleeping bags, backpacks, coolers, furniture and grills. Its products are sold and used all over the world. Coleman embraces its leadership role as an advocate for the outdoors, contributing to outdoor causes and inspiring people to get outside. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation, and can be found online at www.coleman.com. Consumers can contact Coleman by phone at 800-835-3278 or by e-mail at consumerservice@coleman.com.

Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew- Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock- Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp®, Mitchell®, Stren® and Trilene®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.

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