ColdAvenger Title Sponsor of Red River Valley's Endurance Event

ColdAvenger’s END-IT Adventure Race is set for the frigid heartland in February
Publish date:
Updated on

Missoula, MT February 22, 2012--Talus Outdoor Technologies, LLC®, maker of the revolutionary ColdAvenger line of cold weather face masks, is once again proud to announce its role as title sponsor of ColdAvenger's Extreme North Dakota Iceman Triathlon (END-IT) slated for February 25, 2012. This is the premier winter endurance adventure race in the Midwest and now is part of a three-part series of winter races on three consecutive February weekends anchored by ColdAvenger Iceman Triathlon.

ColdAvenger's END-IT will consist of classic Nordic skiing, mountain biking, running and sledding along the Greenway Recreation Area near Grand Forks, ND. For an idea of what to expect about this premier winter event, check out this video of last year's highlights:

Event Details
Date: February, 25th 2012
Start Time: 9:00 a.m.
Location: Lincoln Park Warming House, Grand Forks, ND
Disciplines: Classic Cross Country Ski (approx 3-3.5), Mountain biking (approx 8 miles), running (8 miles) and sledding
Categories: Yeti (solo male and female), Relay (teams of three—open and mixed divisions)
• Through 2/24/2012: $45 for Yeti, $40/person for relay team
• Online registration will close 2/24/2012
• Onsite registration available the morning of the event 2/25/12: $50 for Yeti, $45/person for relay team

“We are excited to once again support this group of winter athletes who clearly need ColdAvenger technology to stay warm and safe while competing,” says John Sullivan III, CEO of Talus Outdoor Technologies. “This race is only gaining in popularity and these groups of hard-core winter racers are our core demographic. We couldn't be happier to support this great event!”

Athletes registered for the race will receive a 40% off discount code to purchase a ColdAvenger face mask to protect their face, lungs and airway during competition in February in North Dakota. The ColdAvenger warms inhaled air by 40-60o F and insulates the face and neck with warm, wind-proof fleece. The mask also adds moisture to the air, helping to protect the lungs from the damaging effects of extreme cold.
Founded and headquartered in Missoula, Montana, Talus Outdoor Technologies™ is a leading innovator in technologically-advanced outdoor gear. Talus is dedicated to helping outdoor enthusiasts Stay Out Longer.™ In 2007, Talus introduced the ColdAvenger®, an advanced, high-quality cold weather protection mask developed by a physician and a skier. The ColdAvenger® is the result of more than two years of research and development testing in Northern Rocky Mountain winters to achieve four functional goals: thermal comfort, ventilation adequacy, moisture control and ease of breathing during exercise. Talus is proud to provide an elite product while being socially and environmentally conscious. Follow us on Twitter: and Facebook: