BOULDER, COLO. (August 2, 2012) – Cocona, Inc., the leader in rapid-dry active particle technologies, is launching a 10 Cities Retail Education Program in partnership with Market Source, Inc. beginning in October 2012.
“Cocona® products are changing the way we experience the world. We have an incredible performance enhancing story and value, but like most game changing technologies, we know that some explanation and demonstration will help to inspire product trial and purchase. Our new retail education program will help drive sell through of our brand partners’ products”, said Chris Castagno, Chief Marketing Officer for Cocona, Inc. “We are confident that the more retail sales people know about the performance of the technology platform, the more they will have the confidence to merchandise and sell Cocona® products”.
Cocona representatives will begin the program by visiting sports and outdoor retail stores, in Seattle, Portland, San Francisco Bay area, Denver, Minneapolis/St. Paul, Chicago, Boston, New York Metropolitan area, Philadelphia, and the Baltimore/Washington DC areas.Plans are to expand the program nationally and internationally in 2013.
“We are really excited about our relationship with Cocona. We believe we can leverage our experience in the Information Technology, Consumer Electronics and Automotive spaces and develop a new level of ‘best practices’ for this industry. We will be providing valuable metrics and tools to measure results for the Cocona program that will ensure we deliver results for them, their brand partners and retailers”, said Steve Wilson, Practice Leader for Market Source.
The presentation at retail will involve hands on demonstrations and digital representations of how Cocona® Technology works, why it is so different from anything else on the market, which brand partner’s products are available and why consumers should buy it. Cocona believes this campaign will help drive sell through for retailers who carry Cocona® products.
Cocona® Technology actively REMOVES moisture while it’s forming, creating a new performance standard for being dry faster and longer than traditional clothing, footwear and sleep systems and is the first and only technology platform that accelerates the performance of base, mid and outer layer products from head to toe, that dries the total system at unprecedented rates and improves your comfort and experience.
World leading performance oriented companies have developed products powered by Cocona® Technology such as Adidas, Gregory, La Sportiva, Pearl Izumi, Scarpa, Millet, Eider, Ex-Officio, Noronna, Rab, The North Face, Woolrich, Eddie Bauer, Harley-Davidson among others.
Headquartered in Boulder, Colorado, Cocona is the world leader in the development, commercialization and marketing of Active Particle Technologies used in clothing, footwear and sleep systems.With initial focus on the Outdoor and Sports markets, Cocona is rapidly expanding patented Cocona® Technology to the commercial, industrial, and hospitality markets globally and discovering new applications for the technology.For more, visit: www.coconainc.com
About Market Source
For 35 years, mid-sized and large firms have trusted Atlanta based MarketSource’s sales and marketing outsourced services to accelerate their revenue growth and control costs. MarketSource designs and deploys field sales and marketing teams in just weeks while simultaneously generating sales.Their experience in building, managing, and driving direct and indirect commercial channels and retail sales through integrating people, process, and technology ensures results for their clients.