Cloudveil and Backbone Media Celebrate 10-Year Partnership
April 1, 2008 (Jackson, Wyo.) â€“ These days, long-term business partnerships seem extinct or oxymoronic at best. However, the 10-year partnership of Backbone Media and Cloudveil, built upon authentic entrepreneurial spirit, mutual respect, and collective successes, may be giving commitment a whole new reputation.
â€œBackbone has been instrumental in building Cloudveil's brand and reputation with trade and consumer alike," states Stephen Sullivan, Co-Founder and VP. " Their team has been a key conduit in bringing the Cloudveil brand and innovative products directly to consumers earning a role as valued consultants on various media related topics. "
Cloudveil's brand story reads almost identically to Backbone's in that both launched a business in the late nineties upon a passion for the active lifestyle and the quality products that make it possible. Good PR is made possible with good product, and Cloudveil's continuing innovation and product line growth helped the Backbone team secure thousands of media hits including the following:
Backpacker's softshell review 1998,Men's Journal's â€œSoft Shell Revolutionâ€ article in 2002,Prospector jacket on the Cover of Outside's Buyers Guide 2003,Inc. magazine's company profile in 2005, Men's Vogue article on Cloudveil Angling in 2007.
"Working with Cloudveil represents the best of what a partnership can be," comments Penn Newhard, Partner Backbone Media. " Together we have grown our businesses over the past decade. We have shared successes and navigated tricky situations. The result is a personal and professional relationship that is exceptional in every way."
Cloudveil, winner of the Outside Magazine 2007-08 Gear of the Year award for their Koven Plus jacket will be launching its new Fall 08 collection complete with the 10-year old trademark Serendipity jacket, the piece that garnered Cloudveil the unofficial honor of inventing the softshell. The 1998 two-man staff of Backbone Media has expanded to 12 this year and currently partners with over 28 clients.
For more information, please contact Greg Williams- Greg@backbonemedia.net or Sarah Hubbard- Sarah@backbonemedia.net - (970) 963-4873.