CLIF Bar CrossVegas, a UCI World Cup Cyclocross Event, Selects Active Lifestyle Agency Forté PR as its Public Relations Agency of Record

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LAS VEGAS (May 13, 2015)CLIF Bar CrossVegas has selected Las Vegas-based Forté PR as its public relations agency of record. Forté will provide strategic planning, traditional media strategy and execution along with developing key community relationships on behalf of CrossVegas that is scheduled for the evening of Wednesday, Sept. 16, 2015 at the Desert Breeze Soccer Complex.

Launched in 2007, CrossVegas has become the largest cyclocross event in the U.S. This year, CrossVegas has been selected as a Union Cycliste Internationale (UCI) World Cup Cyclocross event, the first ever in the U.S. Held in conjunction with the Interbike International Bicycle Expo in Las Vegas, CrossVegas attracts an international pool of cyclocross athletes from over 15 countries who compete on terrain that includes pavement, grass, steep hills and barriers, requiring cyclists to dismount to navigate obstacles then remount their bicycles to finish the race. Competitors are comprised of the world’s top-ranked men and women in the sport, including multiple national and UCI world champions. In the past, CrossVegas has attracted up to 10,000 spectators. Now that it has received UCI World Cup status, event organizers anticipate a significant increase in attendance. 

“Forté PR is the perfect choice for CrossVegas given the agency’s expertise in outdoor sports and track record of success representing other national outdoor brands and events,” said Brook Watts, president of Watts Marketing and founder of CrossVegas. “Las Vegas has a very passionate cycling community and it’s important that CrossVegas connects with those people and becomes a part of cultivating an even stronger local cycling community. Forté will help us to achieve that goal.”

CrossVegas athletes compete in one of four races: UCI Elite men, UCI Elite women, “Wheelers & Dealers”, the race’s cycling industry event, and a USA Cycling race for amateur men and women. Registration for the event opens on Aug. 4, 2015 at CrossVegas.com and is $55 to register. This year’s UCI World Cup race series starts with CrossVegas with the top competitors advancing to the next race in Montreal. Following Montreal, World Cup races will take place in the Netherlands, Belgium and France through the fall and winter.

“Having attended the first CrossVegas event in 2007, it’s an honor to be a part of this historic event as CrossVegas kicks off the UCI World Cup series,” said Stephanie Forte, Forté PR’s founder. “CrossVegas is an amazing production and offers our community the chance to come together and be inspired by the athleticism of its competitors that includes many impressive local cyclists.”

About Forté PR

Forté PR (FPR) offers PR, social media and communication services to brands that are committed to improving people’s lives. Established in 2005 and located in downtown Las Vegas, FPR’s clientele includes leading national and local brands like Essentia Water, Fitmoo, Inc., Las Vegas Ski & Snowboard Resort, SKYE Canyon, The Meadows School, among others. Forté PR supports organizations that share their values such as The Access Fund, Outside Las Vegas Foundation and Las Vegas Climbers Liaison Council.

For more information, please connect with Forté PR on Facebook, Twitter, Instagram and LinkedIn.

About CLIF Bar CrossVegas 

Clif® Bar CrossVegas is organized by Watts Marketing Inc. of Longmont, Colo. and has become a fixture on the international cyclocross calendar. It is the largest cyclocross race outside of Europe and each September it attracts 10,000 spectators to Desert Breeze Soccer Complex in Las Vegas. Complete information including schedule, hotel information, sponsorship and admission is available at crossvegas.com.

For more information, please connect with CrossVegas on Facebook, Twitter, Instagram and LinkedIn.

Media contacts:

Stephanie Forte, steph@forteprlv.com c. 702.596.9866

Veronica Kawka, veronica@forteprlv.com, 702.832.7368

Gina Traficant, gina@forteprlv.com, 818.398.1744

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