HURRICANE, UT â€“ (October 12, 2010) - From Chums HQ in Hurricane (pronounced â€œHurr-i-kinâ€ for local credibility) to eyewear fans worldwide, Chums and the lovable Red-Footed Booby mascot have delivered accessories to help you hang on in the outdoors since '83.
For 2011, Chums has teamed up with pioneering women's outdoor apparel designer and Isis co-founder Poppy Gall to develop a variety of fresh accessories including eyewear retainers, key chains, and clip bottle holders. Poppy Gall, owner and creative director of Poppy Gall Design Studio, is known for her keen sense of detail and melding contemporary patterns with traditional aesthetics. Look no further than the twelve Chums Neoprene Classic retainers, the Original Cotton Chum, Key Rings, Key Keepers, watchbands and water bottle holders redone in Poppy's artistic, colorful, and contemporary sublimated patterns.
Chums' Neoprene Classic is the industry standard in eyewear retainers and a favorite of river runners and watermen. It's quick-drying, comfortable, durable, lightweight, and easily adaptable. The collaboration of Chums & Poppy Gall Design Studio brings renewed life to this classic retainer with trim, lower profile neoprene and vibrant new designs. The new lock-stitched end fits over a wide variety of temple ends and can be snugged up for a tighter fit. Now offered in Poppy's patterns, the Neoprene will help boaters and anglers make a splash without even touching the water. MSRP is $6.99.
A sublimated poly version of the easily adjustable Chums Original retainer - the product that put Chums on the map - has also been updated with Poppy Gall patterns. Millions agree â€“ the original cotton Chums is ideal for all forms of action, be it water, land, snow, or in the air. This made in the USA eyeglass retainer has it all: quality, comfort and the ability to fit most standard frames. MSRP is $7.99.
Please visit this gallery to preview some of Poppy's new patterns: http://verdepr.com/s/261
Year after year, Chums brings fresh and exciting pieces and updates to their made-in-the-USA line of accessories. The company's unique heritage makes it one of the outdoor industry's oldest and most beloved brands. Few other brands have seen an evolution as distinct as Chums; from a shoelace duct taped to a pair of sunglasses to the new Poppy Gall Design Studio's updates, Chums is in a position to engage an all-new set of fans.
Poppy and Chums make a terrific team as both were born from innovation and for addressing a void in the industry. Poppy is credited with helping bring women's outdoor apparel to the fore via Isis, the first women's-only outdoor clothing brand in the U.S. After 27 years, Chums is proud to still be offering the best, most diverse collection of accessories to core outdoors people in angling, lifestyle, hunting, hiking, climbing, and more, all while being 100 percent made-in-the-USA. Suggested retail prices of the Poppy Gall-Chums collection will range $4 - $7.99.
Founded in 1983 in Hurricane, Utah, Chums has been the leader in accessories for the outdoors for over 25 years. In Jan. 2007, Chums purchased Chisco, makers of The Bandâ„¢ watchband, creating a stronger market position through the joining of these two leading accessory brands under the Chums name. In 2008, Chums purchased Beyond Coastal sun care products. Beyond Coastal now offers a complete line of sun protection and sun care formulas created for the active outdoor lifestyle.
Verde PR & Consulting