Sun Valley, ID. – Chums, accessories helping you hang on while you work or play, and sister brand Beyond Coastal, award-winning sun care products, are pleased to announce the hire of Colleen Gilligan who will lead all marketing operations for both brands out of the Sun Valley office, effective immediately.

Photo Credit: Clayton Boyd

Bringing her career full circle, Gilligan returns to Sun Valley where she began her outdoor industry experience as a marketing coordinator for Scott Sports. Following three years at Scott, she joined The North Face in California for nearly four years in brand management and marketing operations with key roles in launching the brand’s Mountain Athletics category as well as building the marketing framework and processes for bringing seasonal product to the market.

“We are thrilled to welcome Colleen to our family,” says VP of Sales Mike Neary. “She brings the talent, experience and tenacity we need to navigate and strengthen our brands across all dealer and consumer touch points.”

Chums and Beyond Coastal is a family-owned and operated business with offices in both Idaho and Utah.

“From the beginning of my career, I’ve always valued the small brand feel. It is more nimble, yet cohesive, with the sense of family from the people you work with,” says Gilligan. “It is a great opportunity to join such established brands and I look forward to growing the marketing team based upon company goals and priorities.”

As for her return to Sun Valley, she is excited to make the move with her young family.

“There’s nowhere I’d rather be, raise my son, work really hard on something I’m passionate about, and continue a life outdoors,” says Gilligan.

To contact Colleen, please email her at colleen@chums.com.

About Beyond Coastal:

Beyond Coastal was founded in 2006 with the goal of offering the cleanest, healthiest sun care products possible at a reasonable price. For the fifth year in a row, the Environmental Working Group (EWG) rated Beyond Coastal among the safest sunscreen brands on the market. The sun care brand’s formulas are carefully crafted to offer true broad-spectrum protection and are packed with moisturizing botanical antioxidants that nourish, repair and hydrate your skin.

About Chums:

In 1983, a Colorado River guide sought a simple way to keep his sunglasses out of the river. Through this innovative idea the Original Cotton Chum was born. More than thirty years later, Chums is now a global brand that offers a wide range of outdoor products and apparel. Chums’ mantra is simple: provide fun, quality products to enjoy while at work or play. Chums: Helping You Hang On Since 1983.