Choose Outdoors Makes Great Leap Forward

Choose Outdoors,a national nonprofit focused on outdoor recreation on America's public lands expands board, develops focused strategic plan.
Author:
Publish date:

Choose Outdoors is making major changes to address new opportunities and a transition by founder and President Bruce Ward who will continue to serve as a senior adviser to the outdoor recreation oriented 501 c 3 nonprofit.

Founded in 2009 with support from the Outdoor Industry Association, National Ski Areas Association, National Association of RV Parks and Campgrounds and America Outdoors Association. Outside Magazine, Victorinox/Swiss Army,Trans Rockies Run, Salomon and the USDA Forest Service the new organization chalked up a number of major successes, including:
Creation of the Senate Outdoor Recreation Caucus
Provided Recommendations and Best Practices in response to President Obama's America's Great Outdoors Initiative
Developed a model for creating "Outdoor Networks", recreation oriented collaboratives across the country
Created a pilot program for innercity youth with support from the Mayor of Denver's Safe City office, the North Face, Rotary International Clubs, SOS Outreach, CityWild, Big City Mountaineers and Wonderful Outdoor World.
Provided support for the Safe City Youth Leadership Summit focused on outdoor recreation in Denver with over 400 high schoolers.
Developed unique partnership with Recareas.com to provide grants to outdoor recreation oriented nonprofits.
Developed a communications plan to increase awareness of the devastation caused by the bark beetle in the Rocky Mountain region.

New board members include Todd Litzman, Chairman of Brandwise, Elizabeth Simon, Sales Engineer of Rogers Corporation and Steve Wilson, Marketing Director of Waste Management-Recycling. Royal Robbins continues as a founding board member.

Candidates to serve as interim executive director are being reviewed.

According to Ward, "This transition will facilitate the increased effectiveness of Choose Outdoors and allow me to assist in government and external affairs while I continue to work with a number of private sector partners that are also focused on an enhanced infrastructure for outdoor recreation in America."

Related