OSLO, NORWAY (July 6, 2017) — Helly Hansen, the Norwegian technical sailing brand, prides itself in continuing to introduce unique technologies for professional grade gear since the company started over 140 years ago. With the ability to provide tested products that perform and last in the harshest conditions around the world, Helly Hansen enables professionals and enthusiasts to push boundaries and break records to stay dry, comfortable and protected. For 2018, new products range from that which helped Ambassador Thomas Coville break the record for fastest solo race around the world, to clean-cut urban rainwear featuring technologies to protect you from the elements.
Each piece of Helly Hansen gear tells a story of innovation. With a growing list of first-to-market technologies including water proof materials, synthetic Lifa® base layers, and a groundbreaking HFlow™ temperature regulation system, every jacket, whether meant for sailing, mountaineering or daily life in the city, has a history of being tested by professionals. Even those who may never step on a sail boat are able to dress in apparel that uses the same technical details that professionals and athletes use.
The additions for Spring/Summer 2018 are built to ensure that temperature, conditions or location won’t keep you from doing what makes you feel alive. With comfort, function, and safety at the forefront of each tested design and technology, Helly Hansen can confidently provide unparalleled sailing, ski, mountain, urban apparel, footwear, and complimentary accessories that are trusted by professionals and used by outdoor enthusiasts worldwide.
By continuing to innovate and use trusted technologies in its sailing collection, Helly Hansen enables incredible athletes like Thomas Coville, the fastest solo sailor around the world, push boundaries and achieve what may seem like a crazy dream of breaking world records. Designed from the insights of Coville, the new Ægir HFlow Jacket coupled with the Ægir HFlow Salopette offer an unbeatable midlayer set for extreme sailors needing the highest amount of breathability, comfort, mobility and just enough waterproofing to succeed in their endeavors. For offshore racers, the new Skagen Offshore Race Jacket for both men and women will keep you dry with trusted HellyTech® waterproofing and keep you functioning at your best with technical detailing such as a unique adjustable face mask and materials that allow ease of movement around the boat. Helly Hansen speaks to its heritage and pastime of coastal cruising through the new Salt Flag Jackets which offers all of the technical necessities for time spent on the water and incorporates the classic designs and themes of nautical sailors.
Knowing harsh conditions can exist year-round, Helly Hansen took inspiration from its partner mountain guides and search and rescue operators to complete its Mountain collection with an array of technical pants, feather-down jackets and lightweight shells. To keep up with variable mountain conditions, the softshell Odin Huginn Pant for men and W Odin Muninn Pant for women allow mobility and protection, as well as technical details necessary to remain comfortable during multi-day trips outside any season of the year. The Verglas Light Jacket for men and women takes 800-fill Allied down and softshell materials to create the perfect layering piece offering warmth and breathability where you need it most on the body.
Each outfit for the outdoors starts with a base layer. Whether you prefer wool or Helly Hansen’s trusted Lifa® moisture wicking proprietary synthetic base layers, each new top and pant joining the base layer category in 2018 ensures comfort and function. For those who prefer wool, Helly Hansen introduces HH Merino Light for men and women – a full line of tops ranging from sleeveless to long-sleeve made out of 100% Merino wool in a lightweight construction, perfect for any spring or summer outdoor adventure. The new Lifa Active Light base layers for men and women will ensure moisture is moved away from the body to help keep you dry and comfortable during spring and summer activities, as well protected from the sun with a factor ranging from 25-50 UPF.
Drawing inspiration from the daily commuters of the cities, Helly Hansen introduces the Coasting Collection – a full line of stylish rain jackets that include fold-away hi vis details to keep you looking good off your mode of transport, but visible and safe when on the move. The Coasting Light Flex Coat incorporates the new Light-Flex™ technology, allowing for the highest amount of visibility using rechargeable battery-powered light strips on the arms. The new Elements collection takes inspiration from the five elements of Japanese philosophy to create simple, yet highly technical rainwear for urban adventures. The Elements Raincoat for men and W Elements Summer Coat for women offer simplistic and straightforward designs, soft-to-the-touch fabrics, yet still include highly technical HellyTech® waterproofing, wind proofing and breathability.
Gone are the days of embarrassment wearing your hiking shoes to dinner. Helly Hansen’s new footwear collection, complementing the Mountain category, offers incredible style alongside function and protection. The new Loke Dash for men and women packs performance EVA-grade midsoles and increased-traction HellyGrip and HellyWear outsoles with stylish and comfortable seamless knitted fabrics. The Loke Rambler HT for both men and women incorporate a fully waterproof HellyTech® membrane and have a seamless upper knitted fabric high-top that looks so good you’ll want to wear it even when you’re not on the trails.
Keeping your gear dry and protected can be just as important as keeping yourself the same.
For 2018, Helly Hansen introduces numerous ways to transport your gear from one place to another, including rolling bags, duffel bags built out of lightweight materials and others with waterproof materials, and backpacks for urban and backcountry adventures. Highlighting the collection is the new HellyPack Bag made in a 50L size with waterproof materials. Your typical adventure duffle on the outside, but once fully unzipped, the inside reveals an organized, versatile packing system with specific pockets for apparel, shoes, toiletries and more.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented HFlow™ temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.