CHAOS Headwear Unveils New Brand Identity for 2015



CHAOS Headwear Unveils New Brand Identity for 2015

OR Booth #30001E

SIA Booth # 2423

Montreal, Canada. January 7th, 2015. Do-Gree Fashions Inc., makers of CTR and Chaos Headwear is celebrating sixty years as a family-owned and operated manufacture in Montreal and more than 15 years of sales throughout North America, Europe and Asia, with an new corporate identity. 

“Over the years the logo was interpreted many different ways, the goal here was to re-establish the Chaos headwear brand and give it a fresh new perspective,” explains Matthew Tock, Director of Marketing in Montreal. “A new tag line has also been coined to help bring meaning and a targeted direction for the brand.”


The spirit of Chaos is about having unique style. Style is not only on the surface, it’s a feeling, a moment, a memory, your next adventure. It’s about choosing how you feel today. Inspired by the four corners of the world, Chaos style is infinite, untamable, you cannot describe it. Because it’s where fashion and personal spirit mix.

The Chaos brand has expanded its worldwide distribution to include programs for all walks of life. Brand segments like LUX and World Beat help to better identify design specialties and themes. The new ID unites the brand and enables the company to merchandise well to the broad range of retail operations: fashion boutiques, outdoor and ski specialty retail and sporting goods. The CTR – Chaos Thermal Regulation – for summer and winter will remain CTR with the current logo and sub-marketing.

“We have spent a lot of time in strategy meetings developing this new logo to take us to the next level for our customers and new stores, both in the US and worldwide, and we are eager to see the reaction at the shows. We believe this new look will be well received.” explains CEO, Richard Tock.

Please join us for the new identity unveiling this winter at the Chaos Booth at Outdoor Retailer Winter Market, January 21 - 24, 2015 in Salt Lake City, and at the winter’s Snow Sports Show (SIA) in Denver, Colorado, January 29th - February 1st.

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Headquartered in Montreal, Canada with global offices in the USA, Europe and Asia – the Chaos & CTR headwear brands conceived more than 15 years ago - has evolved into foremost accessory collection of fashion & ‘cold-weather’ technical headwear and is sold throughout North America, Europe and Asia. For sixty years, Do-Gree Fashions Ltd –the parent company of Chaos & CTR Headwear – has ensured that all their customers’ needs have been serviced by the most comprehensive program of fashion and performance winter & summer headwear to be found globally., Twitter: Chaos Hats/ Facebook: Chaos Headwear – Mania

Contact: Beth Cochran 406.579.7909