FOR IMMEDIATE RELEASE
Chaos Headwear Announces New Sales Division for Sport Boutique
Steamboat Springs, Colo. Montreal QUE – June 16th, 2016 –Chaos Headwear , Chaos Headwear, makers of high quality headwear in North America and worldwide, announces it is expanding into the luxury and specialty boutique market for active fashion. The new LUX collection is a hybrid of sport and fashion in high-end blends of cashmere, mohair, merino and silk for men and women. To manage this new category, the US sales division has added two specialty experts; Catherine Sullivan of Remembrance Ent. for the western states and Andrew Zager, for east coast sales. Jillian Tock, with the Chaos’ parent company in Montreal now heads up the Canadian distribution for this new boutique specialty division.
With the expanded LUX collection Chaos Headwear is responding to current demand and trends in fashion and active wear. Recent reports from the Outdoor Industry Association’s (OIA) Consumer Vue Report 2015 delineate new categories of “active to complacent” outdoor participants and consumers, which offer opportunities for Chaos. The ‘athleisurist’ “Urban Athlete” groups garner top sales at 20% each. The two less active divisions of ‘Side liner’ and ‘Complacent’ had a combined sales impact of 26%. The ‘Athleisurist, Sideliner and Complacent’ groups together, make up 46% of new sales potential for the LUX collection. These outdoor consumers enjoy an active outdoor lifestyle, as well as travel, shopping, looking good, dining out, and exploring the local scene. To Chaos, these groups represent the ideal market for the LUX collection.
With the new East and West sales reps and the in-house support of Jilian Tock, Chaos has established the ideal team to develop and communicate the features of this new line to cover these market opportunities. “This ‘athleisure’ market combined with urban and resort boutiques is a space we have been positioning our LUX collection for over the last two years. Now that the line is matured and demand is up, we can add this dedicated representation to reach new trade shows, new regions and new store accounts,” explains US Director of Sales, Gary Supple.
Catherine Sullivan (left), Andrew Zager (center), Jill Tock (right)
Catherine Sullivan, of GRACE, Remembrance Ent. DBA leads a team of thirteen in California. Their territory covers, CA, HI, NM, AZ, NV. GRACE is a boutique style company and has enjoyed over 20 years of success in the Gift and Decorative industry.
Sullivan shares her company’s strengths, “we pride ourselves on specializing in small artisan brands and helping grow them to well known household names in the industry. Our diverse base of retail partners, libraries, boutiques, spa/resorts, museums, design, home and garden, and gift stores, to name a few, makes the experience so much more enjoyable.” With the GRACE collective’s industry knowledge and experience they deliver the key components of success: great customer service, product knowledge, and sincere enjoyment. “We are not just sales people, we are true partners in the success of both manufacturer and retailer.” Sullivan and her team will build the Chaos brand in the west and create a growing awareness of Chaos’ fashion momentum to their extensive base of clients. Catherine loves travel, great food and spending time with family and friends. Contact information: | 213.765.9004 | 213.765.9005 email@example.com
Andrew Zager and Associates represent Chaos World Beat, Lux and CTR to fashion retailers throughout the USA and to specialty boutique retailers on the East Coast. Serving shops and retailers from MD to ME, Zager has been in the apparel and accessory industry since 1983.
Zager has an insider’s perspective on boutique and department stores, bringing a great asset to the brand. He explains this new window of opportunity, “I found a void in these stores for luxury hats that are better in both quality and construction, and a retail environment starving for technology as well. They need something special that just is not found in the typical department store. The diversity of the Chaos and CTR lines allows me to have the right product for a large cross section of retailers; from the high technology stores for the outdoor enthusiast to the high end fashion retailers to the beach gift shops and designer boutiques.” When Zager is not on the road he is home with one set of new twins and 6 children, some new and some older, and practicing his love of music. Contact information: firstname.lastname@example.org | 203-414-1150
Jill is the newest member of the Tock fleet at Chaos headquarters to join the company. She comes with over 10 years of sales experience in different industries such as fashion, accessories and décor. She has collective knowledge and expertise within these industries that serve to bring the most important components of success to the table with great customer service and product knowledge. Jill represents Chaos World Beat, LUX, and CTR to fashion retailers and specialty boutiques throughout Canada. Jill shares her goals in this new role, “I aim to build these brands and create a stronger brand awareness. It is with great enthusiasm that I am in this new role, and looking forward to the future of this family run operation.” When she’s not working she loves sports, travel, great food and spending quality time with friends and family. Contact information: 3205 Bedford Road, Montreal, QC H3S 1G3 | email@example.com | 514-381- 880xt. 155
“We have great hopes for this expanded Chaos division. With this talented set of newcomers to our team we can offer more services and communicate this incredible line to a discerning market,” comments Richard Tock, Chaos Headwear and Do-gree Fashions CEO. “Our design team has worked exceptionally hard building this LUX division of our brand with research, new sources, and traveling far and wide, to build a unique and rich collection.”
The Chaos USA’s rep team also includes Joe Weller and Marty Roth (New England) Nelson Assoc. (Midwest) Sherry Krum (Mid Atlantic) Jeff Nation and Assoc. (South East) Midwest Outdoor Sales (Central Midwest) Ron Segall (Texas- Deep South) Hoyt & Company, Inc. (Central Rockies) Adams Assoc. (Pacific Northwest) Frank D’Esti and Tom McGraw (West Coast)
# # #
ABOUT CHAOS AND CTR HEADWEAR
Headquartered in Montreal, Canada with global offices in the USA, Europe and Asia – the Chaos and CTR headwear brands, conceived more than 15 years ago, has evolved into a foremost accessory collection of fashion and ‘cold-weather’ technical headwear. The brand is sold throughout North America, Europe and Asia. For over sixty years, Do-Gree Fashions Ltd., the parent company of Chaos & CTR Headwear has ensured that all their customers’ needs have been serviced by the most comprehensive program of fashion and performance winter and summer headwear to be found globally. ChaosHats.comTwitter: Chaos Hats/ Facebook: Chaos Headwear – Mania. Contact: Beth Cochran firstname.lastname@example.org 406.579.7909