Champion Activewear Partners with Duofold Base Layer

Duofold and Champion team up in the base layer category under the name Duofold by Champion.
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WINSTON-SALEM, NC., Sept. 15, 2011 -- In every sport, there have been great duos – Jordan & Pippen in basketball, Venus & Serena in tennis, Montana & Rice in football, and Kerri & Misty in beach volleyball. Today, a new sports pairing emerges with the announcement that Duofold and Champion will team up in the base layer category under the name Duofold by Champion. Both brands are owned by apparel leader HanesBrands.

“Just as any sports team brings together players that make each other better, we are strengthening our cold weather gear offerings by combining the performance and technology strengths of two great brands – Champion and Duofold,” said Claire Powell, vice president/general manager for activewear, HanesBrands.

Beginning this winter, the Duofold brand will transition its consumer communications to the new name of Duofold by Champion. Product packaging will convert to the new brand identity starting with select retailers, including Modell's and Dick's Sporting Goods. In addition, the Duofold brand will relaunch its new website at www.duofold.com on Sept. 20, and Duofold base layer products will be sold on the Champion e-commerce site, www.championusa.com.

As industry leaders and longtime category innovators, the Champion and Duofold brands share rich histories dating to the turn of the 20th century. Duofold base layer product was introduced in 1906 with a patented lightweight two-layer fabrication designed to keep the body warm and dry. This fabrication was later improved with a breakthrough waffle-weave construction that was the precursor of today's performance base layer.

Champion activewear, established in 1919, is best known as the creator of mesh performance apparel, Reverse Weave fleece and the first women's sports bra. Today, Champion is one of the fastest-growing major activewear brands in the United States. The partnership with the Duofold brand will focus on the base layer category only; Champion activewear will continue to use the Champion brand name in the athletic apparel category.

“When it comes to product development and performance technology, there is truly no better pair than Champion and Duofold,” said Powell. “Design teams from both brands are constantly looking for the latest innovations in cold weather gear that can then be integrated into high performance collections such as the Duofold Varitherm High Performance Base Layer line and the Champion cold weather performance apparel collections.

“Looking back at the history of sports, the teams and pairs that worked the most cohesively and had the best chemistry ultimately came out on top,” said Powell. “By pairing Champion and Duofold, we are bringing together the best elements of both brands to deliver a great Duofold by Champion base layer collection.”


About Duofold by Champion
Introduced in 1906, the Duofold by Champion brand is a leader in base layer apparel for men, women and children. As an outfitter of the Professional Ski Instructors of America, Duofold by Champion is the expert in helping winter athletes and outdoor enthusiasts perform at their best even under the most challenging weather conditions. Duofold by Champion is best known for its popular Varitherm and Originals cold-weather products. For more information, please contact us at (800) 999-2249 or visit www.duofold.com. Duofold by Champion is a brand of HanesBrands (NYSE:HBI)

About Champion®
Since 1919 Champion activewear has offered a full line of innovative athletic apparel for men and women including sports bras, activewear, team uniforms, sweats and accessories. Champion activewear can be purchased at most sporting goods and department stores. For more information, please contact us at (800) 999-2249, visit www.championusa.com or at www.facebook.com/champion or follow us on Twitter @Championusa. Champion is a brand of HanesBrands (NYSE:HBI)
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