Chamois Butt’r Makes a Splash at Outdoor Retailer Summer Market as a First-Time Exhibitor


Alexa McRoberts
Verde Brand Communications

Pleasant Valley, Missouri (July 27, 2016) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve skin comfort, will make its Outdoor Retailer debut next week in Salt Lake City as a first-time exhibitor. The Chamois Butt’r booth will be located in the Pavilion (PV2045).


Chamois Butt’r will be launching its first-ever solid stick lubricant called GoStik. Available in 0.15 oz. and 2.5 oz. sizes, GoStik helps prevent chafing while enjoying a variety of outdoor activities. This fragrance-free and non-greasy spot lubricant has a higher melting point than its competitors.

Chamois Butt’r will also host morning bike rides and runs with co-sponsor GU Energy Labs prior to tradeshow hours on Days 1,2 and 3 of the show. These rides and runs will depart at 6:30 a.m., less than a mile south of the Salt Palace and are open to anyone attending Outdoor Retailer. For more information on these rides, view the press release here.

“It is an important time for Chamois Butt’r as we expand our product offering for consumers who participate in activities outside of cycling,” said Tony Stanislav, Sales and Marketing Manager at Paceline Products. “Exhibiting at Outdoor Retailer allows us to introduce GoStik to outdoor enthusiasts that experience pain and discomfort due to chafing during their favorite outdoor activities whether it be running, hiking, skiing or backpacking. We’ve been in the business of comfort for almost 25 years with our Chamois Butt’r creams and we feel that OR presents a unique opportunity to reach new users who would benefit from our GoStik solid-stick product.”

Chamois Butt’r was developed in 1988 by parent company Paceline Products. The brand is best known for improving skin comfort and preventing uncomfortable chafing while cycling. Chamois Butt’r has continued to evolve and expand its line with guidance and feedback from sponsored teams, riders and customers. All Chamois Butt’r products are made from the highest quality ingredients and easily wash off skin and clothing.

For additional details and to RSVP for a morning ride or run in Salt Lake City, please visit: To learn more about the Chamois Butt’r brand, please visit

About Chamois Butt’r

Chamois Butt’r® was developed in 1988 via collaboration between physical therapist and avid cyclist Steve Mathews and an experienced and passionate group of pro cyclists, physicians and chemists. In the years since its launch Chamois Butt’r has evolved from an individual product into a full suite of offerings developed to suit the individual preferences of a wide range of athletes, disciplines and conditions. The Chamois Butt’r line is featured on the shelves of most U.S. bicycle retailers and also distributed internationally. For more, please visit: