OSLO, Norway (November 17, 2016) — What makes you feel most alive? Being at the top of a mountain peak with breathtaking vistas or battling against the force of the vast oceans? Being out there, connected with nature and the elements provides unique moments that make you feel truly alive.
This November, Helly Hansen wants you to share snapshots of your most “alive” moments and the stories that go with them – the settings, the people and the emotions that built that perfect moment.
Gear prizes will be handed out every week to the most inspiring submissions and all participants will be in the race for the grand prize – an extraordinary mountain experience with Helly Hansen ski patrollers and professional free ride athletes. To enter, submit an image and short story that showcases a moment in which you felt truly alive on www.hellyhansen.com/alive and share it for the world to see on Facebook and Instagram with the #feelalive.
Inspiration for the online-based activation draws from the stories of the mountain professionals, athletes and ambassadors who wear Helly Hansen apparel every day; the people who choose to make feeling alive a priority. This fall, Helly Hansen’s new global campaign, ‘Alive since 1877’ inspires people to feel alive in the outdoors and reflects what the company has done since day one – develop professional-grade and trusted gear that helps people stay and feel alive.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow® temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 50,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.