Chaco Kicks Off Design the Next Chaco Contest at Outdoor Retailer

The Chaco “Design the Next Chaco” contest will start on Thursday, January 21, the first day of Outdoor Retailer Winter Market 2010, where people can visit Chaco booth 31129W and color in pages to design their ideal Chaco webbing pattern.
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Chaco will ask its die-hard fans to design the next unique webbing design in its first ever “Design the Next Chaco” contest. The contest will go live on Thursday, January 21st, the first day of Outdoor Retailer Winter Market 2010, where show goers and industry partners can visit Chaco booth number 31129W and color in pages to design their ideal Chaco webbing pattern. A grand prize winner will be announced on February 28th.and will win a free pair of Chacos as well as the glory of having their design produced on a Chaco sandal. The winner's webbing will become a custom festival webbing through the ReChaco + Warranty program and will be shown at music festivals including Forecastle, Nor'easter, Outside Lands, Rothbury and Telluride. For more information at the show, visit Chaco's booth.

“We are psyched to get the Chaco fans involved in the design process, and think they will have a blast with this contest,” said Brandan Hill, Director of Product Development for Chaco. “From frog eye patterns for the amphibian fanatics to rippling water for the stand up paddler, we are all inspired by one thing or another. We want this contest to move all Chaco fans to share their favorite natural inspirations that will then live on through one of our sandals. We look forward to seeing both old and new friends in the booth.”

Chaco is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. that also includes Merrell® and Patagonia Footwear. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company's portfolio of highly-recognized brands includes: Bates®, Cushe, Hush Puppies®, Merrell®, Sebago and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Harley-Davidson® and Patagonia®. The Company's products are carried by leading retailers in the U.S. and globally in nearly 180 countries and territories. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329.

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