Celliant Names What’s UP PR as Agency of Record for the Specialty Outdoor Market


Celliant Names What’s UP PR as Agency of Record for the Specialty Outdoor Market

Company exhibiting at Outdoor Retailer Winter Market 2015

Santa Monica, CA., November 26th, 2014 - Celliant®, the leading responsive textile technology for apparel, bedding and veterinary products, with the strategic planning of What’s UP Public Relations will unveil new fibers and thread technologies at the Outdoor Retailer Winter Market, January 21-24, 2015 in Salt Lake City, Booth # 38182.

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Celliant has engaged What’s UP Public Relations to manage its public relations communications and outreach to enhance specialty market engagement. Responsibilities will include, trade communications, trade event support, media event planning and social media integration.

Celliants’ revolutionary patented technology harnesses and recycles the body’s natural energy through the medium of yarns. Celliant’s science utilizes a blend of thirteen minerals and proprietary ingredients that are embedded into the core of the yarn. The Celliant technology is based in physics and biochemistry; ‘heat’ is transferred into infrared light-IR, which is emitted into the body and absorbed by the tissues and muscles. The formulated Celliant yarns are then knit or woven into fabrics. When worn near the body oxygen levels increase, there is better recovery in muscle performance, heightened strength, balance of body temperature, and improved quality of sleep. Celliant Technology is ideal for the extreme demands on outdoor sport applications in summer and winter clothing and hard goods.

Founder and Director of What’s UP PR, Beth Cochran states, “It is a pleasure to work with Celliant on so many levels, I have a personal connection to this sort of technology and find it fascinating and highly effective, across so many platforms. We are ‘charged up’ to represent the brand for this winter season.”

Celliants’ parent company, Hologenix, LLC is committed to developing and bringing to market products that improve people’s lives through increased cellular levels. They strive to deliver the future of healthy innovation through a variety of consumer categories. At the winter show new yarns will be unveiled as well as a partner program in technical outwear with applied Celliant technology.

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About Celliant

Celliant is a proprietary technology of Hologenix, LLC, designers, manufacturers, and distributors of bio responsive yarns and textiles for over 10 years. The end use of the performance products containing the technology has been clinically proven to enhance tissue oxygen levels improving athletic performance, sleep quality, health and wellness. Hologenix is dedicated to creating science-based products to improve people’s lives and deliver a future of healthy innovation. Celliant.com

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About What’s UP Public Relations

Serving national and international clients since 1997, What’s Up is a pioneer in communications and brand marketing for the outdoor industry, ski and sport industries. With expertise in customer-focused, personalized public relations, the firm has built a loyal client base of both new and established high-end specialty manufacturers in the outdoor, ski, and sport industries. In addition to public relations, Cochran’s firm also offers event planning, promotions, and athlete programs. What’s UP Public Relations clients include: Bergans of Norway, Chaos Headwear, Duohtavuohta Clothing, Pakems Shoes, Fabric Link Network, and Medicines Global.


For more information, please contact:

Beth Cochran: 406.579.7909, cochran@whatsuppr.com