SEATTLE, Wash. (March 14, 2019) – OLEO™, the leader in CBD beverage supplements for an active lifestyle, announces Hayter Communications as its PR agency of record. As one of North America’s leading active lifestyle PR and communications agencies, Seattle-based will manage all editorial outreach and media relations opportunities for this rapidly growing brand.
Founded in 2015 in Seattle, Washington, with product first landing in 2018, OLEO offers a variety of powdered CBD drink mixes available in single serving on-the-go packets or multi-serving jars for athletes, fitness enthusiasts and avid adventurers to renew the body and revive the mind. OLEO is the only CBD company using its own proprietary and patent-pending micro-encapsulation technology that converts pure CBD oil into a water-soluble powder known as OleoCBD™, which offers double the bioaccessibility of regular CBD meaning higher true potency that can be absorbed by the body. The micro-encapsulation process additionally removes any bitter aftertaste, allowing both the flavored and non-flavored drink mixes to taste better than typical CBD tinctures.
In addition to a flavorless CBD powder called Original Mix, OLEO drink mixes combine the benefits of CBD with the power of functional ingredients such as freeze-dried coconut water and real rooibos and black tea, available with or without caffeine to either energize or unwind. All of OLEO’s drink mixes dissolve quickly into cold or hot water, and even in smoothies, making it easy to consume at any point throughout the day to help support the body after any physical activity. The entire product line not only offers consistent made-in-the-USA quality, but it’s also guaranteed to consistently be 100% THC-free. It’s hydration without the high.
“Whether you're on an adventure, at the office post morning workout or relaxing at home after an active day, OLEO’s products provide an easy and effective way to consume CBD,” says Skyler Bissell, CEO of OLEO, Inc. “We’re excited to introduce people across North America to a new, healthy alternative to their traditional sports and energy drinks. OLEO is a lifestyle supplement, designed to help you maintain an active, healthy lifestyle the right way, made from the best ingredients and always laboratory tested for quality. And HayterComm is the perfect partner to help grow our brand in the active lifestyle market as there isn’t a PR firm in North America that better understands the ethos behind OLEO. Together, we will show that OLEO is for living your best life.”
“We couldn’t be more thrilled to be the liaison between the active lifestyle market that, as an agency, we have lived and worked within for the past 18 years, and this fairly new and rapidly growing industry of CBD products,” says Tara Yant, HayterComm PR Director. “We are all about enabling people to live their best life and clearly understand the health benefits OLEO provides active individuals. We look forward to creatively sharing OLEO in the coming months with our many contacts and witnessing the growth of this brand.”
OLEO joins HayterComm’s roster of allies, including Helly Hansen, Danner, Raleigh Bicycles, LaCrosse Footwear, ōlloclip, Benchmade Knives, Heroclip, K2 Sports, Beyond Clothing and more. For more information on OLEO, please visit:
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ABOUT OLEO™: OLEO, Inc. is a consumer, packaged goods company thoughtfully designing potent, water-soluble CBD products for the active lifestyle community. OLEO offers a collection of powdered beverages infused with their active ingredient OleoCBD™, including a flavorless CBD powder called Original Mix. OleoCBD™ is created with a patent-pending Micro-Encapsulation technology that masks any bitter aftertaste and makes the CBD two-times more bioaccessible, leading to better absorption and results within 20 minutes. OLEO is playing a tremendous role in the advancement of cannabinoid technology, testing standards and consumer product offerings, and helping to make the cannabinoid and plant medicine industry more trusted, beneficial and approachable for all.
ABOUT Hayter Communications: HayterComm, founded in 2001, was acquired by Williams Helde Marketing Communications in Seattle, WA, in May 2017 and collectively offers a comprehensive suite of press and public relations, branding and marketing solutions for start-ups to multi-billion-dollar corporations in the outdoor, winter sports, active lifestyle, tech and consumer product industries. Explore to learn the rest of the story.
Tara Yant, Hayter Communications