Bradford, PA (March 31, 2008) â€“ The National Association of Manufacturers, an organization that promotes â€œthe millions of people who make things in America,â€ is the latest media interest to present W.R. Case & Sons Cutlery Company to the public through the eye of a video camera. A section of the NAM's website entitled, â€œHow Cool Things are Made,â€ is now highlighting a six-minute video piece which combines a brief lesson in Case Company history with factory tour footage. The Case feature is expected to retain the site's top position throughout the week.
The Case video includes a photo montage depicting the decades of history behind the company and its brand. Factory footage shows how Case blends modern machine operations with traditional hand-crafting in making all of its knives.
The National Association of Manufacturers's website boasts â€œthe internet's largest collection of manufacturing videos.â€ Each week, a new video is added which allows website visitors to see American made products being manufactured first-hand. Videos are cataloged by company name and permanently archived.
The feature Case video can be viewed here:
Another look at Case' s knife manufacturing process is currently being broadcast on the Discovery Channel and Science Channel as part of a new season of the â€œHow It's Madeâ€ television series. The show is listed as â€œSeries 4, Episode 24: Pocket knives, soapstone products, electric pole transformers and traditional snowshoes.â€
Case operates from a single factory located in Bradford, Pennsylvania. The company is has been in a growth mode recently, having hired more than 100 new artisans in 2007 and an additional 70 new manufacturing positions scheduled for introduction this year.
About National Association of Manufacturers
The National Association of Manufacturers is the nation's largest industrial trade association, representing small and large manufacturers in every industrial sector and in all 50 states. Headquartered in Washington, D.C., the NAM has 11 additional offices across the country. Visit the NAM's award-winning web site at www.nam.org for more information about manufacturing and the economy.
About W.R. Case and Sons Cutlery Company
For more than a century, W.R. Case & Sons Cutlery Company has been hand-crafting premium knives exclusively in the United States. Case's distinction underscores its well-earned place as a genuine piece of Americana and the country's most popular collectable brand. The company manufactures pocketknives, sport/hunting knives and collectables which are sold exclusively through an authorized dealer network made up of hardware and home improvement retailers, specialty cutlery shops, fashion accessory shops, catalog retailers, and others. W.R. Case & Sons Cutlery Company has been based in Bradford, PA since 1905 and has been part of Zippo Manufacturing Company since 1993. For more information, visit www.wrcase.com or contact Case at 1-800-523-6350.
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