TORONTO (July 29, 2009) - Canada Goose (www.canada-goose.com), the leading Canadian manufacturer of down-insulated outerwear for extreme climates, has become the first Canadian outerwear brand to join the Conservation Alliance (www.conservationalliance.com), an organization dedicated to the support and conservation of threatened wild places across North America. Born of purpose and function, the Canada Goose heritage stems from its dedication to providing protection from the most extreme elements around the world.
The Conservation Alliance recently celebrated its 20th anniversary of supporting deserving projects throughout North America, which help protect areas for their habitat and recreational values. Canada Goose's participation will add to the continued support of select grassroots projects, and the company will collaborate with the Alliance members in hopes of raising participation from other key outdoor businesses.
â€œWe are honored when companies like Canada Goose, with such a strong commitment to the environment, choose to join our efforts,â€ said John Sterling, executive director of the Conservation Alliance. â€œCanada Goose is a leader in the industry, fortifying our initiatives. With so many conservation opportunities in Canada, we're confident their participation will help us steer more funds to these worthy projects.â€
Canada Goose's membership will add additional support to projects chosen by the members of the Conservation Alliance. Each member of the organization helps to collectively decide the wildlife conservation projects in which the organization will help fund annually.
Since its inception in 1989, the Alliance has contributed more than $7.5 million to grassroots environmental groups.
â€œIt was very important to us to join this strong organization and lend our support to protecting beautiful wild spaces in North America,â€ said Kevin Spreekmeester, vice president of marketing for Canada Goose. â€œWe are looking forward to deepening our partnership with the Conservation Alliance and hope Canada Goose's participation will inspire other companies throughout Canada to support its mission.â€
Canada Goose has built its reputation on core values of quality, authenticity, technology and function and has been manufacturing innovative, high quality outerwear for more than 50 years. People around the world wear Canada Goose, not only as an essential tool that allows them to explore, research and photograph in the harshest elements, but also because the products are as authentic today as they were the day their legendary parka was first launched.
For more information on Canada Goose, visit www.canada-goose.com. For more information on Conservation Alliance, visit www.conservationalliance.com.
About The Conservation Alliance: The Conservation Alliance is an organization founded in 1989 which helps outdoor businesses support the conservation and overall protection of threatened wildlife areas throughout North America. With over 160 members, the organization gives 100% of the annual membership fees to the decided projects it seeks to fund each year.
About Canada Goose: Canada Goose proudly supports the Conservation Alliance, Polar Bears International (www.polarbearsinternational.org) as well as a number of charitable organizations and outdoor ventures that provide even further commitment to Arctic stewardship and the environment. Canada Goose products have long been used by scientists, explorers and outdoor enthusiasts. For over 50 years the company has been committed to producing the best extreme weather outerwear in the world. From the South Pole research facilities and the Canadian High Arctic to the streets of New York City, Stockholm, Milan, Toronto and Tokyo, people wear Canada Goose products because of its reputation for authenticity, best quality, functionality and iconic style. Ask Anyone Who Knows(tm).