CamelBak Will Donate All Proceeds from Bottle Sales at Summer OR

The Outdoor Industries Women’s Coalition (OIWC) and the Women’s Wilderness Institute will both receive donations from CamelBak this tradeshow season.
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The Outdoor Industries Women's Coalition (OIWC) and the Women's Wilderness Institute will both receive donations from CamelBak this tradeshow season. Building on the success of the CamelBak Bottle promotion at Winter Outdoor Retailer, where all Bottle sale proceeds were donated to the Outdoor Industry Youth Outreach program, CamelBak will again sell the bottle for charity, this time partnering with two non-profits that are instrumental in getting women involved in the outdoors.

“We're proud to be able to again support such great organizations with our Bottle promotion,” said Aimee Einstein, Director of Marketing at CamelBak. “Both OIWC and Women's Wilderness Institute serve an important mission of getting more women into the outdoor community, where it's as participants or as industry leaders.”

The sale begins the first day of the show, August 10, in the CamelBak Booth #16026 and the OIWC booth #60066, and will be sold as long as supplies last. The Bottle will be available in a variety of colors for $10.00 each.

Bottles can also be purchased at the following OIWC-sponsored activities during Summer OR:
• Leadership Seminars – Wednesday, August 9th, 1-5pm, Salt Palace MR355-C
• Ramp It Up – Friday, August 11th, 6-8:30 pm, Port O' Call
• Anniversary Luncheon – Saturday, August 12th, 12-2pm, Salt Palace MR355-C

“Now in our tenth year, Outdoor Industries Women's Coalition is reflecting on its important history and looking ahead to the next ten years with exciting new programs designed to help women achieve their success” said Sally Grimes, Director of the OIWC. “CamelBak's support of OIWC recognizes the great value women bring to businesses in the outdoor industries. We are grateful to CamelBak for helping sustain us in our endeavors, and for taking a strong leadership role in the future of women in the outdoor industries.”

About the Outdoor Industries Women's Coalition
The OIWC is a non-profit association of women organized for the purpose of equipping women to reach their professional success in the outdoor industries via educational programming, networking and mentoring. OIWC acts as a vehicle to promote the views and interests of women engaged in or impassioned by the outdoor, snow sports, action sports, and bicycling industries. OIWC invites all women to become members and to lead our industries to positive solutions in business, social and environmental issues.

About the Women's Wilderness Institute
Since 1998, The Women's Wilderness Institute, a non-profit organization, has built outdoor skills, confidence, and leadership for over 2,000 women and girls. The Girls' Wilderness Program serves girls of all income levels on 6- to 12-day backcountry expeditions designed to help teen girls discover the power of their own voices, within an innovative, ‘girl-positive' program model designed specifically to meet the needs and issues of girls. Over 50% of participants in the girls' program need financial assistance, and since the inception of the program, no low-income girl has been turned away for lack of funds. The Women's Program offers fun, inspiring, ‘real-life' outdoor adventures that provide rejuvenation and high quality skills instruction in rock climbing, mountain biking, backpacking, backcountry yoga retreats, canoeing, and flyfishing, and wilderness writing.

About CamelBak
CamelBak Products, LLC. is the originator of the Hands-Free Hydration system. Since 1991, CamelBak's state of the art packs and hydration systems have benefited athletes, outdoor enthusiasts, and soldiers around the world. CamelBak continues to deliver innovative hydration products to the market with the belief in the performance advantage that proper hydration can deliver in any situation. The company is a privately held portfolio company of Bear Stearns Merchant Banking (BSMB) and is headquartered in Petaluma, California.

About BSMB
BSMB, the private equity affiliate of The Bear Stearns Companies, Inc., (NYSE: BSC) invests private equity capital in compelling leveraged buyouts, recapitalizations and growth capital opportunities alongside superior management teams. Since its formation in 1997, BSMB has been an investor in over 50 portfolio companies across a broad range of industries. Recent investments by BSMB include: ACA Capital Holdings, Aearo Technologies (exited in 2006), Balducci's, CamelBak Products, Cavalry Investments, Churchill Financial Holdings, Hand Innovations (exited in 2006), Multi Packaging Solutions, New York & Company (NYSE: NWY), Reddy Ice (NYSE: FRZ), Seven For All Mankind, Stuart Weitzman, Transamerican Auto Parts Company, and Vitamin Shoppe. More information about BSMB can be found at www.bsmb.com http://www.bsmb.com.


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