CamelBak Kicks Off “Official Water Bottle Of” Program

What does full-contact roller derby have in common with non-contact underwater hockey? In addition to an abundance of athletic ability and a need to hydrate, both are charter members of the CamelBak "Official Water Bottle Of" program.
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SALT LAKE CITY (January 22, 2010) – What does female, full-contact roller derby have in common with coed, non-contact underwater hockey? In addition to an abundance of athletic ability – albeit applied in a non-conventional way – and a need to hydrate, both have signed on to become charter members of the CamelBak® “Official Water Bottle Of” program.

As the official water bottle of the Santa Cruz Derby Girls and San Francisco Sea Lions Underwater Hockey, CamelBak has water-carrying rights at all sanctioned events, so team members can enjoy the refreshing taste and health benefits of H2O at every practice and every game.

CamelBak, which boasts two decades of hydration innovation and leadership, wants this ambitious endeavor to highlight the importance of hydration in all fitness activities. It's looking to partner with passionate and committed players, teams and leagues that place an emphasis on fun and break free from conventional fitness activities.

"We want to call attention to some unconventional athletic organizations that have a great time doing what they love," said Sally McCoy, CEO for CamelBak. "Regardless of the sport, water is essential and we want to emphasize the performance benefits of hydration in all activities."

CamelBak is embarking on a nationwide search for sports and fitness groups – the quirkier the better. As if the opportunity to partner with the hydration leader isn't mouthwatering enough, CamelBak is sweetening the deal by providing BPA-free Better Bottles™ and t-shirts with the team logo, as well as promotion on the CamelBak Web site and its Facebook Fan Page.

Stop by CamelBak's Outdoor Retailer booth In Salt Lake City (#15027) for more information. CamelBak will begin accepting applications to join the “Official Water Bottle Of” program starting March 1.

About CamelBak

Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. With a mission to continually reinvent and forever change the way people hydrate and perform, CamelBak offers a complete line of technical hydration packs, gear, accessories and aviation / CVC-approved tactical gloves for military forces globally.

With headquarters in Petaluma, CA, a wholly-owned and operated reservoir manufacturing in Mexico and distribution in San Diego, CA, CamelBak designs, tests and engineers its products to perform and last a lifetime. CamelBak is privately held, with products available in 50 countries worldwide. For more information, please visit www.camelbak.com or call 800.767.8725.

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