Camber Outdoors Kicks Off Outdoor Retailer Snow Show with a Unique Thought-Leadership Keynote

2018 gathering shaped by the experiences of the CEO Pledge Pioneers Donna Carpenter, CEO Burton, Sally McCoy, former CEO CamelBak, Jerry Stritzke, CEO REI, and Ken Meidell, CEO Dakine

BOULDER, COLO. - Dec. 27, 2017 

Three years ago, Camber Outdoors (formerly OIWC) launched its CEO Pledge, which ushered in a nationally recognized thought-leading paradigm shift around accelerating women's leadership within the business cultures of over 75 outdoor active lifestyle companies.

Through the CEO Pledge, these organizations are successfully establishing women’s leadership as an ongoing strategic business imperative that results in consistent growth, competitive advantage, and positively up-leveled company cultures. But it is a true journey – complete with successes and learnings.

“One thing is for sure, there’s no blueprint to success when you’re committed to being at the sharp end of prioritizing workplace equity today,” said Deanne Buck, Executive Director of Camber Outdoors. “I’m incredibly proud of what our 75 companies are realizing by committing to the CEO Pledge. While there are many successes to be shared by the leaders of these companies, there are many lessons learned experienced along the way that are equally valuable.”

In this era of business transformation, Camber Outdoors is committed to bringing resources to the forefront for company leaders eager to know what works today for success – it starts from within. That’s why Camber Outdoors has dedicated its Keynote Event at this year’s Outdoor Retailer Snow Show to enabling business leaders to learn first hand from four pioneering companies.

On Saturday morning, January 27, 2018, show attendees can learn first hand from CEO Pledge pioneers Donna Carpenter, CEO Burton, Sally McCoy, former CEO CamelBak, Jerry Stritzke, CEO REI, and Ken Meidell, CEO Dakine. The gathering is part celebration; part workshop, and part keynote and takes place Saturday, January 27 from 7:00 a.m. to 9:00 a.m. at the Four Seasons Ballroom, Denver Convention Center in Denver, Colorado.

“The active-outdoor industries are at the leading-edge of prioritizing workplace equity that accelerates women’s leadership as a strategic business imperative,” Buck said. “Our four speakers are in different places of their journey as individuals and business leaders. Camber Outdoors’ Keynote will provide a forum for them to candidly share with other industry leaders and influencers key insights, lessons learned, and progress under the Camber Outdoors CEO Pledge.”

Leaders in the active-outdoor industries are encouraged to engage in a peer-to-peer dialogue at the event, intended to explore business modernization and sustainable growth through leadership diversity and inclusion. In previous years, attendees have benefited from the insights of trailblazers such as Patagonia CEO Rose Marcario, former CEO Jill Layfield, and former Black Diamond CEO Peter Metcalf.

“Camber Outdoors is so proud to be leading this conversation through showcasing companies and leaders who are trail blazers in leadership diversity,” Buck added. “The thread that connects each presentation is that presenters speak from their own experiences and focus on what is important to themselves and their businesses.

“No matter where you are in this important journey within your own organization, you will gain incredible insights and actionable strategies by joining us on Saturday, Jan. 27 at the Four Seasons Ballroom in Denver, Colorado.”

About Camber Outdoors

Founded in 1996, the Camber Outdoors (formerly OIWC) envisions a future of “Everyone’s Outdoors.” It is the only national organization dedicated to achieving equality for all women in the outdoors, from backcountry to boardroom through innovative and thought-leading programming and initiatives, including: the Thought-Leader Keynote, CEO Pledge, Pitchfest, and Cross-Industry/Company Professional Mentoring Program. Over 170 corporate and 4,000 individual members support Camber Outdoors. Learn more at


Julie Evans - Verde Brand Communications


Camber Outdoors Presents Outdoor Retailer Thought Leader Keynote: Everyone’s Outdoors

BOULDER, Colo. (January 17, 2019) – Executives from HOKA, Teva, Sanuk, Brooks Running, Scarpa and OIA will come together to discuss the imperative of diversity, equity and inclusion on Friday morning, February 1, from 7 a.m., to 9 a.m. at The Colorado Convention Center. Show more

Camber Outdoors Announces Donna Carpenter, CEO of Burton Snowboards, as Featured Speaker at Thought-Leadership Keynote and Awards at Interbike 2016

Camber Outdoors (formerly OIWC) is pleased to announce Donna Carpenter, CEO of Burton Snowboards, as the featured speaker at Camber Outdoors’ Thought-Leadership Keynote at Interbike on Wednesday, September 21, 2016 from 5p.m. to 7 p.m. at the Mandalay Bay, South Pacific C/D more

Camber Outdoors Logo

Camber Outdoors Kicks Off Expanded Camber Exchange Program

BOULDER, CO - February 20, 2018  Camber Outdoors is proud to announce the continued evolution of its signature Camber Exchange program, including expansion to Canada. Camber Exchanges are events that connect individuals in the active-outdoor industries who share interests, more

Camber Outdoors (formerly OIWC) Announces Rose Marcario, CEO and President of Patagonia, as its Thought-Leader Keynote Speaker at Outdoor Retailer Winter Market

BOULDER, Colo. – November 10, 2016– Camber Outdoors (formerly OIWC) is pleased to announce Rose Marcario, CEO and President of Patagonia, as the featured speaker at Camber Outdoors Thought-Leader Keynote at Outdoor Retailer Winter Market on Thursday, January 12, 2017 from 7 to 9 more

Camber Outdoor orange logo

Camber Outdoors Welcomes 15 new Corporate Partners in Q1 2018

BOULDER, Colo. - April 9, 2018 Camber Outdoors is proud to announce the addition of 15 companies as corporate partners in the first quarter of 2018, bringing the total number of corporate partners to 186. Camber Outdoors corporate partners are committed to the vision of more


Camber Outdoors Announces Five Camber Exchanges in August 2018

BOULDER, Colo. (August 14, 2018) -- Camber Outdoors, the active-outdoor industries organization committed to a vision of Everyone’s Outdoors, is excited to announce five August events in the 2018 Camber Exchange series. Hosted by Camber Outdoors partner companies, Camber more

Screen Shot 2020-01-21 at 9.54.43 PM

Outdoor + Snow Show Kickoff Breakfast Keynote: Business As A Force for (Climate) Good

Today, Snowsports Industries America (SIA) announced the details for the Outdoor + Snow Show Kickoff Breakfast keynote, marking the opening of the 2020 trade show, taking place at the Colorado Convention Center in Denver, CO on Wednesday, January 29th. Alongside the Outdoor more


Movement Skis to Launch at Outdoor Retailer Snow Show

Puidoux, Switzerland., January 13th, 2019 — Movement - The Freeski Company and Progression Brands Group (PBG) have teamed up to launch Movement in North America at the Outdoor Retailer Snow Show starting January 29, 2020. With 18 years of history in freeski and alpine touring, more

Industry + Intelligence Educational Seminars to Kick off 2017 SIA Snow Show

Industry + Intelligence Educational Seminars to Kick off 2017 SIA Snow Show Free day of seminars and speakers to highlight pressing topics in winter industry PARK CITY, UT (January 9, 2017) – SnowSports Industries America (SIA), the non-profit organization helping the winter more