Calling The Outdoor Industry: Got Skin? Got Sun? Get Checked! - SNEWS

Calling The Outdoor Industry: Got Skin? Got Sun? Get Checked!

Tilley offers skin assessments during Summer Market Outdoor Retailer Show, August 4-6, 2011, to benefit Leave

Tilley Endurables, makers of the best, most practical, outdoor Hats in the world ™ will be providing free Safe Sun Skin Assessments to attendees at this summer's Outdoor Retailer show. From August 4th - 6th attendees are encouraged to visit the Tilley booth (#24049) for an assessment with a locally-based esthetician including a UV photograph highlighting areas of possible sun damage. For each assessment preformed, Tilley will donate $5 to Leave No Trace . Participants will receive advice and tips on preventing sun damage and information on how to Practice Safe Sun®.

As long time member of the outdoor industry, Tilley recognizes that the majority of OR attendees spend a great deal of time out in sun. All Tilley Hats have been certified as “Excellent UV Protection” (UPF 50+) – blocking 98% of harmful UV rays. As much fun as the outdoors can be, it can also be hard work, which is why Tilley makes sure that their Hats can hang tough. Most Tilley Hats are guaranteed for life against wearing out; come with a 2-year all-perils insurance policy against loss; float, ties on in gusty winds and are machine washable. It's an investment in a piece of gear that will last a lifetime and an investment in your health and protection.

Did you know…?
•According to the American Academy of Dermatology, more than 3.5 million cases of skin cancer are diagnosed in the United States each year.
•Current estimates are that one in five Americans will develop skin cancer in their lifetime. Now consider this: approximately 21,000 people attend the Summer Outdoor Retailer show.

Helpful hints
•The sun's rays are strongest between 10am and 4pm. Good rule of thumb: if your shadow appears to be shorter than you, seek shade.
•The American Academy of Dermatology recommends that everyone protect themselves from the sun by applying sunscreen with a minimum SPF of 15, wearing light-coloured, closely woven sun protective clothing, sun glasses with a UV filter, and of course, a wide-brimmed Hat with a certified UPF factor.

Tilley fabrics are tested on a machine called a UV 1000F Ultraviolet Transmittance Analyzer. This machine measures the spectral transmittance of a fabric sample, converting data to an Ultraviolet Protection Factor (UPF) for determining the fabric's protective ability. All Tilley Hats and Cap fabrics are tested against the standards developed by the American Society for Testing Methods (ASTM) Committee D-13.65 and the American Association for Textile Chemists and Colorists (AATCC) for UV testing and labelling of sun-protective clothing and shade delivers.



Practicing safe sun

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Summer Market 2013 with select stories from the O.R. Daily we published at the show July 31 – Aug. 3. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to more