Santa Rosa, CA, June 10, 2017
-- Buff, Inc., the U.S. subsidiary of Original Buff, SA, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, are pleased to announce the addition of Kevin Walker as Marketing Manager to Buff, Inc.
Walker joins the BUFF® team after a four-year tenure at Marmot where he most recently oversaw development of brand content as Brand Activation Manager, management of Brand Marketing and Merchandising for Marmot Flagship stores and Key Account partners, as well as management of Trade Shows. In his initial role as Brand & Retail Marketing Manager, Walker focused on design of retail stores and the implementation of brand experience. Prior to his time at Marmot, Walker spent seven years at Under Armour, climbing the ranks from Sales Lead Account Coordinator to Outdoor Marketing Manager, before moving on to Marmot in 2013.
Buff, Inc. General Manager Shirley Brunetti says, “Kevin has a proven track record of sales and marketing prowess, and brings a youthful yet forward-thinking strategy to our ever-evolving brand. With the addition of our buffed-up tech and lifestyle cap lines for Spring ‘18, and our patented cold weather technology ThermoNet™, new for Fall ‘17, we are looking forward to Kevin tapping into his robust background in the outdoors, and his impressive social media and marketing skills, to enable our customers full appreciation and understanding of not only our exciting new products, but our flagship collections.”
Walker has a Bachelor of Business Administration from Ohio University, a Masters of Business Administration from the University of Dayton, and attended Rocky Mountains National Outdoor Leadership School, perfectly placing him within the outdoors sports realm that BUFF® has successfully led in the accessories market since 1992. A lover of fly fishing, snowboarding, travel, camping, wood-working and photography, Walker is a well-suited and much welcomed addition to the BUFF® family, and will continue to drive awareness and education surrounding BUFF® products, technologies, ambassadors, social programs and more.
For more information on BUFF® and BUFF® products, please visit BuffUSA.com.
Media enquires; Jess Smith, Jess@OutsidePR.com
Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as COOLMAX®, Polygeine®, Polartec® and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa