Buff, Inc. Partners with The Fowl Life TV Series to Target Hunters

Buff is targeting hunting adventurers with its sponsorship of The Fowl Life TV series.


Verde PR

Julie Evans



SANTA ROSA, Calif. (April 22, 2010) – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, is targeting hunting adventurers with its sponsorship of The Fowl Life TV series. Buff, Inc. will be providing the action-packed TV series with custom The Fowl Life Original Buff® and Polar Buff®, as well as Mossy Oak® Duck Blind® Original Buff® and Polar Buff® to wear during the filming of episodes.

The Fowl Life airs on The Sportsman Channel and WILD TV Hunting & Fishing Network, and is hosted by Chad Belding. The Fowl Life brings heart-pounding action as well as in-depth instruction to each episode. Each week, Belding, Team Maniac members and other friends chase waterfowl and predators in areas all over North America. The Fowl Life brings you great puddle duck, diver duck, goose, and predator action, and the cameras are rolling every minute of each trip to ensure that nothing is missed.

“Buff, Inc. is pleased to sponsor The Fowl Life, and to align the Buff® brand with this younger breed of bird hunters who stretch the boundaries of traditional hunting,” says Shirley Choi Brunetti, general manager and vice president, United States.

“We hunt hard everyday of the season. We hunt long hours, day in and day out. We have to be comfortable in the gear we choose to hunt with,” explains Chad Belding, host of The Fowl Life. “Whether we are hunting mallard ducks during the September early season in Saskatchewan or Canada Geese on a freezing December morning, we know that we can depend on our Buff® headwear to do the trick. Buff® headwear helps us in being successful through all of the elements including warm weather, moderate temperatures, or downright bone chilling cold. The Buff® is lightweight, comfortable, easy to put on and take off, breathable, and washable. It keeps our necks warm, our heads covered, our faces hidden, and our confidence up. We hunt for a living, and we need our gear to be there for us every step of the way. With Buff® headwear, we know that we are covered,” he adds.

Just about every market has adopted the versatility, functionality and protection of Buff® headwear, and the hunting market is no exception. Because of the high demand among hunters, Buff, Inc. introduces its new Mossy Oak® collection to consumers this July.

Mossy Oak® Brand Camo is the most effective camouflage found on the market. Mossy Oak® camo patterns use real elements—dirt, leaves, tree bark and shadows—and digitize the patterns into the fabric. This has revolutionized the way hunters hunt, allowing them to blend into any environment, no matter what time of year.

The Mossy Oak® Buff® collection will include the Mossy Oak® Original Buff® in four SKUs for $22/each, and the Mossy Oak® Polar Buff® with Mossy Oak® printed fleece in three SKUs for $32/each. Each will feature natural elements sublimated into the fabric, and will be available in a number of Mossy Oak®'s most popular patterns including BreakUp Infinity®, Treestand®, Duck Blind®, and Obsession® (available in the Original Buff® only).

Please visit the Buff, Inc. website and Social Media Release webpage for new products, as well as up-to-date company news, a “how-to-wear” demo video, images and much more. And join the conversation on Facebook and Twitter.

About Buff, Inc.

Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, and Gore-Tex Windstopper®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom Buff® models at rates below suggested retail price. For more information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. website.