Buff, Inc. introduces Infinity Lyocell Buff®

Buff, Inc. combines sustainable fabrics and multifunctional style with new Infinity Lyocell Buff® and classic Wool Buff®
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SANTA ROSA, Calif. - Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, has added the new Infinity Lyocell Buff® to Buff, Inc.'s growing lineup of eco-friendly products. Along with the classic Wool Buff®, made of 100-percent natural Merino Wool, the new Infinity Lyocell Buff® incorporates an equally sustainable fabric called TENCEL®, a textile derived from eucalyptus wood from forests managed according to sustainable principles. Buff, Inc. invites Outdoor Retailer attendees to visit booth 16039 during the August 4-7 trade show to learn more about the Buff, Inc. eco collection.

At the center of the brand's expanded eco-friendly product matrix, the Infinity Lyocell Buff® combines two concepts – fashion and function – to make it a required piece of apres-sport attire. In addition to traditional scarf styles, with a quick twist of the innovative and seamless design, the Infinity Lyocell Buff®, can also be worn as a shawl, wrap, head scarf and more. It offers enough length to accommodate your own personal style.

Whether it's a breezy spring day or a cool summer night, the free-and-easy look of the Infinity Lyocell Buff® extends on the multifunctional heritage of Buff® headwear providing a versatile, sustainability-oriented complement to any wardrobe. This product is available in bright or earthy solid colors for $37 MSRP, creative printed designs for $39 MSRP and funky reversible stripes and dots for $57 MSRP.

Consumers have long appreciated the Wool Buff® for its unbeatable insulation and natural qualities. Even when wet, the Merino Wool Buff® efficiently traps air for advanced moisture management, keeping you cool in hot weather. Merino Wool also provides a soft, luxurious, next-to-skin feel without the itchiness of coarser wool. The Wool Buff® is seamless for added comfort and is available in bright and earthy solid colors for $27 MSRP, as well as beautiful printed designs for $30 MSRP.

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About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Approaching its 20-year anniversary, Original Buff now distributes products in more than 42 countries across the globe. Buff® performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, GORE Windstopper®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at www.buffusa.com.

Inquiries: Craig Randall at Verde PR & Consulting | 303-718-6519 | craig@verdepr.com

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