Brunton Earns Popular Science Best of What's New Award

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Hydrogen Fuel Cell Device Revolutionizes Portable Power Category

(Boulder, CO) November 14, 2013 ― Outdoor equipment brand Brunton earns the Popular Science Best of What’s New award for the Hydrogen Reactor, a ground breaking portable power device that operates with hydrogen fuel cell technology. The first consumer charger of its kind, the Hydrogen Reactor is a high-science fuel cell unit that combines hydrogen and oxygen to produce electricity on-the-go, under any conditions, eliminating the need to plug in. Popular Science selected the Hydrogen Reactor as the recipient of the 2013 Grand Honor in the Gadget category.

“For more than a quarter century, Popular Science has devoted its December issue to the year’s most remarkable innovations. The Best of What’s New Awards is our magazine’s top honor, and the 100 awardees are selected from a pool of thousands,” said Cliff Ransom, executive editor of Popular Science. “Each winner is handpicked and revolutionary in it’s own way. Whether they’re poised to change the world, or simply your living room, the Best of What’s New awardees challenge us to see the future in a new light.”

The TSA-approved Hydrogen Reactor issues a 5v 2amp output, the equivalent to 30+ AA batteries, and is optimized for use with tablets, smart phones, UV water purifiers, re-chargeable lights, portable game consoles, GPS transceivers and other USB-powered personal devices. To operate, users lock a solid state hydrogen core, (Hydrocore) into the fuel cell. Once activated, the solid state hydrogen mixes with oxygen in the surrounding atmosphere to form water vapor and electricity. The solid state hydrogen is environmentally safe, uses no toxic chemicals and does not suffer from natural discharge, making the device ideal for disaster readiness and for use on long duration outdoor pursuits where there are no power sources. The Hydrocores are re-chargeable with Brunton’s corresponding Hydrolyser Refill Station (sold separately); empty Hydrocores can also be exchanged through Brunton and at participating retailers.

“At Brunton, we are very excited by the reception not only to the Hydrogen Reactor, but also to personal fuel cells in general,” said Erron Sorenson, president of Brunton. “The reaction from the outdoor and scientic communities has been overwhelming and we look forward to acompanying people on great adventures long into the future.”

The Hydrogen Reactor launches as part of Brunton’s new line of innovative portable power solutions, the Reactor Series. The Reactor Series brings the luxury of mobility to portable power, and unlike solar power, eliminates the need to wait to charge personal devices on-the-go. The product range is design to keep consumers powered through business and personal travel, during demanding outdoor use and expedition-level activities and through everyday mobile lifestyles. The advanced Reactor Series, one component of the brand’s new Power Forward positioning, debuts as a game changer in the portable power category, testing the limits of power usage and extending pursuits outdoors.

The Brunton Hydrogen Reactor retails for $149.99 (includes device and two Hydrocores) and is available in November at outdoor specialty stores and at www.brunton.com.

About Brunton

At Brunton, we come to work with a clear vision: remove any obstacles that stand between our customers and their passion to stay outdoors. It’s been this way since 1894, when D.W. Brunton created the now legendary Pocket Transit― a compact, precision compass that continues to give outdoorsman the confidence to push beyond the beaten path. Today, this spirit of indestructible innovation lives in the form of professional-grade solutions as tough and diverse as the rugged Rocky Mountains that we’ve called our laboratory for over 125 years. Our goal is to build products as tough as the people who get to use them and to allow these users to push themselves and our products to extend their adventure. For more information, please visit www.brunton.com.

About Best of What’s New

Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year—breakthrough products and technologies that represent a significant leap in their categories. The winners, the Best of What's New, are awarded inclusion in the much-anticipated December issue of Popular Science, the most widely read issue of the year since the debut of Best of What's New in 1988. Best of What’s New awards are presented to 100 new products and technologies in 12 categories: Automotive, Aviation, Computing, Engineering, Gadgets, Green, Entertainment, Security, Software, Home, Health and Recreation.

About Popular Science

Founded in 1872, Popular Science is the world’s largest science and technology magazine; with a circulation of 1.3 million and 6.8 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what’s new and why it matters. Popular Science is published by Bonnier Active Media, a subsidiary of Bonnier Corporation.

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