Brunswick Offers Dealers Access to Gold and Platinum Business Services

Brunswick Offers All Its Life Fitness Dealers Access To Gold And Platinum Business Services

LAKE FOREST, Ill., Jan. 19, 2010 – Life Fitness, a unit of Brunswick Corporation (NYSE: BC), is taking aggressive steps to further support its entire dealer network by making Gold and Platinum-level dealer business services under the Brunswick Dealer Advantage now available to all Life Fitness dealers for the first time ever. The company's Open Access promotion is effective from Jan. 1 through June 30.

Brunswick Dealer Advantage offers 16 leading business services to Life Fitness dealerships to help them drive growth and profitability. Previously, Gold and Platinum-level programs were only open to dealers with a large share of sales in Brunswick product, including those of Life Fitness. Now, Gold and Platinum services are open to all Brunswick dealers, no matter the volume.

“Dealer Advantage is an important way for us to help our outstanding dealers succeed, so we are pleased to be able to offer everyone our premium-level programs,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “The broad menu of business services helps dealers attract more retail customers, retain valued employees, enhance operations and reduce expenses. Open Access will broaden the impact.”

The Gold and Platinum programs now open to all U.S. Life Fitness dealers are AdvantageCare healthcare, Aetna dental and vision, Arthur Gallagher business insurance, AXA group retirement plans, AXA succession plans, ADP payroll and tax administration plus discounts on Brunswick Billiards, Brunswick boats, and even General Motors automobiles for the dealership and its employees. Further, as Open Access makes these services levels available to all dealers, current Gold and Platinum dealers may see expanded services and more discounts, made possible by broader and increased participation levels.

“We are committed to offering our dealers the best business support in the industry,” said Life Fitness President John Stransky. “By opening access to Gold and Platinum-level business services, we are providing our Life Fitness dealers with important new tools to enhance long-term profitability. Supporting our dealers has always been a fundamental principle at Brunswick. Their success is our success.”

All Life Fitness dealerships in good standing can participate. “Brunswick Dealer Advantage offers our dealers a collection of business support services that are unmatched,” said Brunswick Dealer Advantage Specialist Kirsten Schuchardt. “I can think of no better way to celebrate the start of our fourth year in operation than by reaching out to every Brunswick dealer with Open Access. We want to help them all do well.”

There is no cost to the dealer to participate and they can choose the specific programs that fit their unique business needs. Sign-up is only a phone-call away – dealers can contact the chosen program partner directly to enroll. The Brunswick Foundation Scholarship program is the only program requiring a set level of Brunswick product sales during Open Access. Dealers can learn more about Brunswick Dealer Advantage by visiting or by calling 1-877 GO-ADVTG (462-3884).

About Brunswick Dealer Advantage
Brunswick Dealer Advantage offers a broad range of dealer services designed to enhance the long-term profitability of Brunswick's Life Fitness, Billiards and Marine dealer partners. Life Fitness dealers have access to a total of 16 business services focused on attracting more retail customers, rewarding employees, enhancing operations and reducing expenses. Programs include AdvantageCare healthcare, AXA Equitable retirement planning services, Aetna dental and vision care, GM supplier discount pricing, savings on UPS shipping, Staples office products, Sprint wireless services, US Bank credit card processing and more. For information on all Brunswick Dealer Advantage programs, visit or call 877- 462-3884.

About Life Fitness
Life Fitness is the leading global manufacturer of fitness equipment. The company produces and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).
Life Fitness and Lifecycle are registered trademarks of Brunswick Corporation.
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300,

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