Brooks-Range Hires Barnhart as Ad Agency of Record

Brooks-Range Mountaineering Equipment, a manufacturer of high-quality backcountry and mountaineering equipment, has just hired Barnhart as its advertising agency of record.
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FREMONT, CALIF. (June 30, 2010) – Brooks-Range Mountaineering Equipment, a manufacturer of high-quality backcountry and mountaineering equipment, has just hired Barnhart as its advertising agency of record. Barnhart will offer brand strategy, marketing, advertising, and design services for Brooks-Range starting immediately.

“Brooks-Range has experienced phenomenal growth in the past year and the time has come to expand our team and initiate additional marketing strategies,” said Matt Brooks, president of Brooks-Range. “We are thrilled to welcome Barnhart to the Brooks-Range team because they have a smart group of professionals who have a solid understanding of the outdoor industry and will be able to offer expertise in helping to grow the Brooks-Range brand.”

”We're very excited about the opportunity to work with such a reputable, quality brand in a category for which so many of us at Barnhart have a passion,” said Bill Schumacher, Barnhart president. “We're looking forward to helping Matt Brooks and the entire Brooks-Range team build their brand and expand their audience.”

About Brooks-Range
Brooks-Range is a manufacturer of mountaineering and outdoor equipment located in Fremont, Calif., providing innovative, top-quality backcountry and outdoor gear for professional guides and recreational travelers alike. Brooks-Range products -- designed to deliver the ultimate in utility, comfort and safety in the backcountry and outdoors – are tested by some of the world's top mountaineering, avalanche and backcountry professionals. These experts form the core of the Brooks-Range Advisory Board. Brooks-Range is a supporter of a variety of organizations that promote safety and education in the wilderness, including: American Mountain Guide Association, Association of Canadian Mountain Guides, American Avalanche Association, Canadian Avalanche Association, and the American Institute for Avalanche Research and Education. Most products are made in the USA and are sold at outdoor retail shops nationwide, and on the web at: www.brooks-range.com.

About Barnhart
Barnhart, a 36-year-old Denver-based communications agency, offers brand strategy, marketing, advertising, public relations, social media, interactive and design services. The firm's client base includes a broad range of sectors, from consumer products, travel and leisure, real estate, health care, nonprofits and technology. Barnhart's expertise is building brands that people consider vital. For more information about Barnhart, visit www.barnhartusa.com.
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