Brian Scranton Joins Chaco as Marketing Director

Chaco footwear is pleased to announce the addition of Brian Scranton as Director of Marketing. Mr. Scranton was formerly the Director of Marketing for Scotty Bob Skis and brings over 10 years of brand-building experience to the Chaco team.
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PAONIA, CO—(July 12, 2006) Chaco, Inc., the Paonia, CO based manufacturer of high-quality outdoor footwear is pleased to announce the addition of Brian Scranton as Director of Marketing. Mr. Scranton was formerly the Director of Marketing for Scotty Bob Skis and brings over 10 years of brand-building experience to the Chaco team.

“We're very pleased to have Brian joining our senior team here at Chaco. His communications experience along with his ability to create and nurture relationships will help propel Chaco to the next level in the Outdoor and Lifestyle markets. This comes at a perfect time when marketing will play a key role in our strategy” said Chaco founder and President Mark Paigen.

Scranton joins Chaco with extensive experience in strategic planning, product launch and overall branding with companies such as Johnson and Johnson, Pfizer and HBO.

“I couldn't be more excited! Chaco has created a firebrand in the outdoor marketplace based on superior comfort, performance and a passionate commitment to environmental sustainability. It doesn't take a genius to know that these attributes can extend beyond the outdoor industry. The future looks very promising,” proclaimed Scranton.

Scranton's responsibilities will include strategic and tactical marketing efforts at Chaco with an eye toward guiding the company's future product lines into new markets. Beyond the conventional marketing focus, Scranton will continue to strengthen the Company's unique strategy of people, planet and profits.

General Manager Ed Wieland echoed Paigen's excitement, "Brian brings well-honed creativity and unbridled enthusiasm to Chaco, we are excited to have him on our senior team."

Since 1989, Chaco has been designing and producing the finest and best fitting sport sandals available. For more information on the Chaco Headwaters sandals or any Chaco products, contact Alli Noland, Stanwood & Partners PR, 307-733-1514, or anoland@wyoming.com

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