Brandwise Hires 20-Year Bike and Fitness Industry Veteran - SNEWS

Brandwise Hires 20-Year Bike and Fitness Industry Veteran

Sales Tech Innovator Continues Diversification and Growth with Greg Ford Addition

Lakewood, CO – Brandwise, a leading technology innovator specializing in cutting-edge sales tools has announced the hiring of long-time Bicycle and Fitness industry veteran, Greg Ford. With more than 20 years of experience, Ford brings with him a vast knowledge of the industry and an impressive work history, with major industry leaders including Schwinn-GT and Raleigh America.

“Greg will be a major asset for Brandwise and an invaluable addition to our sales team,” says Jim McNulty, VP of Sales for Brandwise. “Our sales software tools have quickly proven to be popular and effective for major brands in a number of related industries including apparel, footwear, snow sports, fishing and others. The cycling and fitness industries are natural markets for our expansion, and Greg's industry experience and insight will have an immediate positive impact on our endeavors as we enter these and other segments.“

Brandwise offers a full suite of software that is proven to stimulate sales, dynamically increase efficiencies, reduce costs, enhance the overall rep-retailer experience, and provide new ways to reach retailers, as well as create accountability within the independent sales organization. “I wish I had these tools when I was on the road,” says Ford. “For example, when a Rep sits down with a buyer to visually create an electronic order in real time using Visual Merchandiser, the retailer is always completely blown away by the technology. The amount of relevant information the managers and reps can have at their fingertips is amazing! There is nothing like this suite of tools in the marketplace.”

“I am very excited about this opportunity with Brandwise and joining their sales team is a natural fit for me,” Ford continues. “Because my experience spans the spectrum, from an Independent Sales Rep to a National Sales manager, I truly understand the many challenges faced in the field today. Any advantage gained over your competition by more effectively managing your business is priceless, especially in an environment where most need to do more with less” says Ford.

For more information about Brandwise products visit or call (877) 435-3225. Greg Ford can be reached at 877-435-3225 x541 or

About Brandwise
Brandwise is a Lakewood, Colorado-based Application Service Provider (ASP) delivering hosted software solutions to manufacturers and their sales channels within targeted industries. The Brandwise product suite integrates a series of industry-specific tools that help manufacturers and sales reps sell more products to their customers, combining Sales Force Automation technology, Decision Support, Customer Relationship Management (CRM), and e-Commerce to enhance the coordination and communication of information between manufacturers and their sales channel. For more information on Brandwise visit or call (877) 435-3225.