Bowing to Client Will, Wicked Good Copy & Communications Ceases Use of Serial Comma


Bowing to the whims of convention, conformity, and consistency, Mike Mooers and Wicked Good Copy & Communications will cease use of the serial comma effective immediately, except in specific circumstances requiring its use. *

wgc logo small

According to Mooers, he used the serial, or Oxford, comma for a simple reason: “It makes stuff easier to read – it’s the sophisticated person’s bullet point.”

 But as his clients began to lean more and more heavily on the AP Style Guide (arguably created to cram more words into column inches, and not to enhance the reader experience), Mooers crawled off of his high horse and acquiesced.

Practical reasons abound, primarily a desire for consistency with previously created collateral that did not employ the serial comma, but Mooers also sees an emotional reason to surrendering the practice – the word “serial”.

Mooers: “Now, I like cereal, as I imagine most of my clients do, but ‘serial’ is different and has some bummer connotations – bad TV miniseries, Zodiac-type killers – stuff like that,” says Mooers. “Still, you’d think that using the serial comma would be the smart person’s choice. I may not have been smart enough for Oxford, but I can sure as heck use their comma.”


Mooers remains convinced that the serial comma is the wave of the future, and recognizes that it will have its day. “I would hate to see a foolish adherence to a style keep my clients from getting on the right side of history, but change has an arc, and that arc can be slow, so until we come to the other side of the curve I will wait, comply and do my best to meet my beloved clients’ needs."

Mooers will be attending Outdoor Retailer Summer Market. If you'd like to spend some time discussing the serial comma, please arrange a time by contacting him at

About Wicked Good Copy & Communications: Based in the Sierra Foothills town of Nevada City, CA, Wicked Good has been delivering brand-crafted copy for a variety of clients, including KEEN, Gaiam, Discovery Communications and Mountain Hardwear. Mike Mooers, the company's founder and creative force, has a proven two-decade copywriting background, with a focus on the outdoor, fitness and snowsports industries. He founded Wicked Good Copy & Communications in late 2010. Facebook Wicked Good, LinkedIn Wicked Good, Contact Wicked Good.

*Please note that use of the Oxford Comma in this sentence was made prior to the term “effective immediately.”


look read thumb

Wicked Good Copywriting & Communications – Growing with Room to Grow

Nevada City, CA – Pulling together a stable of brands that the most hardcore rep groups would salivate over, Wicked Good Copywriting & Communications is growing up and gaining focus. Currently, the copywriting agency is pulling projects for Arc’teryx, Keen Footwear, Gaiam and more

Wicked Good Copy & Communications Announces Last Self-Serving, Tongue-in-Cheek, Pre-OR Release

As OR approaches – Approaching??? It's essentially now. Oh geez, did that booth signage get shippedl? – team Wicked Good Copy & Communications (they’re really fantastic copywriters) is gearing up for next week’s Summer Market with their final pre-OR, tongue-in-cheek, more

Wicked Good Copywriting & Communications Cleans Up Act, Launches New Website

Nevada City, CA - Wicked Good Copywriting & Communications is known for their quirky sense of humor and irreverent approach. But now they are cleaning up their act. The first step in the makeover is a redesign of the Wicked Good website – - to make it more

look read

Wicked Good Copywriting & Communications – Focusing on 25 Words and Seven Bullets

West of Lake Tahoe, CA - The world is crowded with full service marketing agencies, cross-platform writers and multitasking marketing directors. That’s why Wicked Good Copywriting & Communications focuses on one pure thing: copywriting - especially product copywriting. Product more


Rockstar. Imaginative. Creative. Witty. (Copywriters, Hiring, & Client Feedback) Unafraid. Professional. Flexible.

Copy is important – extremely important. It is a company’s voice and often the only opportunity to engage with consumers on a one-to-one level. It’s where the relationship with the customer begins. And where it potentially could end. It needs to inform and communicate on a more

 Deviant 9 Studios: it starts with the idea...

Deviant 9 Studios – Top Secret Designs for Top Secret Clients

July 2014 - At Deviant 9 Studios, deep in the forests of Paradise, CA, a small enclave east of Chico, things are happening. With over 70 years of combined experience designing bags, packs and panniers for the outdoortravelbikesnowsportsactionlifestyletechnology industry, they more

Copywriter Unveils Hyper-Creative, Mega-Revolutionary OR Marketing Approach

Continuing on their path of uber-innovative, hyper-creative, mega-revolutionary marketing campaigns, Wicked Good Copy & Communications (WGC&C) (they’re copywriters) will take things to the next level at Outdoor Retailer by combining two of their latest outreach programs. more

Image placeholder title

Copywriter Goes on Vacation, Hopes OoO Reply Works

(Almost) Kauai, HI - Wicked Good Copy & Communications’ principal writer, creative force and sole employee, Mike Mooers, is going on vacation until October 28, 2013, and will not be reachable. Unless he looks at his smartphone or logs on to the Internet. Which he will do. So, more

Snow-Show 14 logo

SIA Will Host THE CRASH REEL Screening at 2014 Snow Show

SnowSports Industries America (SIA) is proud to announce a special screening of the critically acclaimed documentary THE CRASH REELfollowing Day One of the 2014 Snow Show (Jan. 30-Feb. 2). Free and open to the public, the movie will be shown in the Colorado Convention Center’s more