Boulder Outdoor Specialty Group welcomes Jim Farrow to sales team

Farrow to manage New England territory for Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction
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BOULDER, COLO. (For Immediate Release)- The Boulder Outdoor Specialty Group (BOSG), a collection of six cornerstone outdoor industry brands, is proud to announce the addition of Jim Farrow to their team of dedicated territory sales managers.

As a New England territory sales manager, Jim will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Working out of his office in Amherst, NH, Jim will be tasked with assisting current clients and opening new accounts in upstate NY, ME, VT, NH, MA, RI, and CT.

“As a member of our dedicated team of territory managers, Jim will have the tools, motivation, brand knowledge, and opportunity to excel and grow in his new position,” said Kenny Ballard, president of the BOSG. “His extensive experience in outdoor industry sales will be a great addition to our team. We're excited to have him on board.”

As an employee and member of the BOSG team, Jim will take an active roll contributing to the companies' overall strategic initiatives, assisting with product development and innovation, and enhancing the Boulder Group's overall performance.

With an extensive sales history and years of experience representing Columbia Sportswear Mountainsmith, and Voile Telemark Equipment, Jim brings a deep knowledge of the outdoor industry and the specific needs of his New England territory to his new position with the BOSG.

Jim is an avid cyclist, backpacker, and skier, and he can be contacted at jfarrow@bosgus.com or 603-554-1179.

The Boulder Outdoor Specialty Group is a collection of six of the best-known and best-loved brands in the outdoor industry, offering a wide variety of gear to compliment any outdoor pursuit. The Boulder Group's brand family includes Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction. Drawing upon decades of experience and a love of the outdoors, the Boulder Group develops, tests, and produces some of the finest camping, backpacking, and outdoor equipment and apparel available.

For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.

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