Boulder Outdoor Specialty Group hires marketing manager Sue Edmiston

Outdoor industry veteran takes the reins of Kelty, Kelty KIDS Sierra Designs, Slumberjack, Wenger and Ultimate Direction
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The Boulder Outdoor Specialty Group, a collection of six landmark brands in the outdoor industry, this week announced Sue Edmiston as their new marketing manager.

Edmiston is a returning outdoor industry veteran, having built a wealth of marketing and sales experience at both Belle Baby Carriers and Mountainsmith.

“Sue's direct experience in the outdoor industry and beyond provides a boost of new ideas and energy for our brand family,” said Kenny Ballard, president of the Boulder Outdoor Specialty Group. “We're excited to have her onboard in time for the Outdoor Retailer show.”

Edmiston's role includes marketing support for Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger and Ultimate Direction. Central to Edmistion's job responsibilities will be maintaining brand individuality by emphasizing the unique essence of each brand.

Edmiston will oversee print, online, and social media marketing; advertising campaign and grass roots initiative development; creation and execution of strategic marketing partnerships; and oversight of the Boulder Group's marketing team.

“It's great to be returning to the outdoor industry, especially with such a dynamic collection of brands,” said Edmiston. “The Boulder Group has a truly rich history, superior brand equity and wonderfully distinct identities.”

Prior to working with the Boulder Group, Edmiston was the Vice President of Sales and Marketing for Belle Baby Company. Previously, she was the Marketing Director for Mountainsmith.

The Boulder Outdoor Specialty Group is a collection of six of the best-known and best-loved brands in the outdoor industry, offering a wide variety of gear to compliment any outdoor pursuit. The Boulder Group's brand family includes Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction. Drawing upon decades of experience and a love of the outdoors, the Boulder Group develops, tests, and produces some of the finest camping, backpacking, and outdoor equipment and apparel available.

For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.

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