Boulder Outdoor Specialty Group adds eCommerce Manager Brian Bettcher

Bettcher to manage online presence and marketing for Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction

BOULDER, COLO. (For Immediate Release) - The Boulder Outdoor Specialty Group (BOSG), a collection of six cornerstone outdoor industry brands, welcomes eCommerce Manager Brian Bettcher to their growing team.

Charged with managing the online presence of all six BOSG brands, Bettcher will take an active roll in keeping website content and merchandising fresh, enhancing the experience for visitors to these sites. Creating a more interactive and engaging online shopping experience will be Bettcher’s primary responsibility.

“Brian’s extensive experience as an internet marketing manager working in the outdoor industry will certainly be an asset to our team,” said Sue Edmiston, BOSG marketing manager. “With the recently redesigned and up and running, we’ll be putting Brian’s talents to work right away.”

Under Bettcher’s management, all BOSG websites will feature content, technology, and special features to more fully connect outdoor enthusiasts with the BOSG brands. Continuously updated, these sites will also help drive visitors to BOSG’s store front and online retailers, adding value to these retail partnerships.

Bettcher is the most recent addition to the growing BOSG team. Since September 2009, BOSG has hired several new people including product designers, a graphic designer, and a sales director. This growing team will allow all BOSG brands to create quality outdoor gear while effectively reaching a broad and interested audience.

Before his current position with BOSG, Bettcher was the Internet Marketing Program Manager with REI in Kent, WA where he was employed for over 10 years.

An avid climber, skier, and mountain biker, Bettcher will be a natural fit with the rest of the BOSG team. He can be reached at or by phone at 303-262-3330.

The Boulder Outdoor Specialty Group is a collection of six of the best-known and best-loved brands in the outdoor industry, offering a wide variety of gear to compliment any outdoor pursuit. The Boulder Group’s brand family includes Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction. Drawing upon decades of experience and a love of the outdoors, the Boulder Group develops, tests, and produces some of the finest camping, backpacking, and outdoor equipment and apparel available.

For more information, please contact Scott Kaier at, 802-583-6070.