BOSG welcomes Dan Burke to dedicated inside sales team

Burke to manage New England territory for Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction
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BOULDER, COLO. (July 14, 2009)- The Boulder Outdoor Specialty Group (BOSG), a collection of six cornerstone outdoor industry brands, is proud to announce the addition of Dan Burke to their team of dedicated territory sales managers.

As a New England territory sales manager, Dan will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Working out of his office in Amherst, NH, Dan will be tasked with assisting current clients and opening new accounts in upstate NY, ME, VT, NH, MA, RI, and CT.

“As a member of our dedicated team of territory managers, Dan will have the tools, motivation, brand knowledge, and opportunity to excel and grow in his new position,” said Kenny Ballard, president of the BOSG. “His prior experience in outdoor industry sales will be a great addition to our team. We’re excited to have him on board.”

As an employee and member of the BOSG team, Dan will take an active roll contributing to the companies’ overall strategic initiatives, assisting with product development and innovation, and enhancing the Boulder Group’s overall performance.

With years of sales experience representing The North Face, Dan brings a deep knowledge of the outdoor industry and the specific needs of his New England territory to his new position with the BOSG.

And Eagle Scout and father of two, Dan is also the current World Champion in C1 Freestyle Kayaking. He can be contacted at dburke@bosgus.com or 603-769-4304.

The Boulder Outdoor Specialty Group is a collection of six of the best-known and best-loved brands in the outdoor industry, offering a wide variety of gear to compliment any outdoor pursuit. The Boulder Group’s brand family includes Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction. Drawing upon decades of experience and a love of the outdoors, the Boulder Group develops, tests, and produces some of the finest camping, backpacking, and outdoor equipment and apparel available.

For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.

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