BOSG proudly hires Alison Garvey Snider to Sales Manager position

Alison to join sales management team for Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction

The Boulder Outdoor Specialty Group (BOSG), a collection of six cornerstone outdoor industry brands, welcomes Sales Manager Alison Garvey Snider their growing team of experienced and enthusiastic outdoor professionals.

In her new roll as Sales Manager, Alison will be tasked with supporting BOSG sales and service efforts, business forecasting, and sales analysis for accounts across the country. Her responsibilities will also include managing the sales and service efforts for several of BOSG’s key accounts.

“We’re confident that Alison’s experiences and passions will prove to be an incredibly valuable asset to our growing team,” said Jason McGibbon, Director of Sales for BOSG. “Having Alison back on the team, with her intimate knowledge of our business, is a huge win for our retailer, our vendor, our sales team and the entire organization.”

Formerly the Customer Service and Warranty Manager at BOSG, Alison returns after working for a year as an inside sales representative with the Colorado-based apparel company Stonewear Designs. She will bring a wealth of knowledge to her new position.

“After nine years working in the outdoor industry, I have gained the experience and knowledge to fully embrace and excel in my new role with BOSG,” said Alison. “With a growing team, a new direction, and several industry leading brands, it’s an exciting time at BOSG and I’m looking forward to contributing to the company’s continued success.”

An avid climber, skier, and mountain biker, Alison will be a natural fit with the rest of the BOSG team. She can be reached at

The Boulder Outdoor Specialty Group is a collection of six of the best-known and best-loved brands in the outdoor industry, offering a wide variety of gear to compliment any outdoor pursuit. The Boulder Group’s brand family includes Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction. Drawing upon decades of experience and a love of the outdoors, the Boulder Group develops, tests, and produces some of the finest camping, backpacking, and outdoor equipment and apparel available. For more information, please contact Scott Kaier at, 802-583-6070. ###