BOSG adds industry veteran Andy Russell to inside sales team

Russell to cover Southwest territory for Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction
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The Boulder Outdoor Specialty Group (BOSG), a collection of six cornerstone outdoor industry brands, is proud to announce the addition of Andy Russell to their inside team of dedicated territory sales managers.

As the Southwest territory sales manager, Andy will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Based in Bishop, CA, Andy will be tasked with assisting current BOSG clients and opening new accounts in CA, AZ, NV, and HI.

“Andy’s extensive outdoor industry sales experience will truly be an asset to our family of brands and our sales team. We’re excited to have him on board,” said Kenny Ballard, president of the BOSG. “As a dedicated territory sales manager with the BOSG, Andy will have an intimate knowledge of all our brands, giving him an opportunity to excel in his new position.”

As an employee and member of the BOSG team, Andy will take an active roll contributing to the companies’ overall strategic initiatives, assisting with product development and innovation, and enhancing the Boulder Group’s overall performance.

An independent sales representative for Sierra Designs before his current position with the BOSG, Andy got his start selling outdoor equipment as a rep with The North Face.

An avid climber, angler, and mountain biker, Andy spends as much free time as possible recreating in the sunny Southwest. He can be reached at arussell@bosgus.com or by phone at 760-873-8433.

The Boulder Outdoor Specialty Group is a collection of six of the best-known and best-loved brands in the outdoor industry, offering a wide variety of gear to compliment any outdoor pursuit. The Boulder Group’s brand family includes Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction. Drawing upon decades of experience and a love of the outdoors, the Boulder Group develops, tests, and produces some of the finest camping, backpacking, and outdoor equipment and apparel available.

For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.

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