BOGS EYES GROWTH IN THE WORK SECTOR
Hires Industry Leader Kevin Kious as VP of Sales
Portland, Or. (July 11, 2016) — BOGS Footwear recently announced the hiring of Kevin Kious as VP of Sales, Work to lead the brand’s next phase of growth in the sector, including farm, service and safety categories. With this appointment, BOGS is taking its initial steps into addressing a need in the work market for footwear with unparalleled comfort and durability.
“We’re thrilled to have Kevin join the BOGS teamas we re-focus on the work side of the business. As our volume doubled in the past five years, growth was primarily in the casual outdoor market. The work market is an untapped opportunity. Kevin’s expertise and leadership will significantly drive business in the work sector while elevating the BOGS brand,” said Dustin Combs, President of BOGS.
Kevin has worked for over 30 years in the footwear industry with experience at Timberland PRO and Keen Footwear. His core industry experience along with a passion for the outdoors makes him a perfect fit for the Portland-based footwear company.
“With its roots in farming, BOGS is well positioned to more aggressively pursue the work sector. I look forward to growing their business and helping shape a work specific line that leverages BOGS’ core technologies. There’s a huge opportunity to grow within BOGS’ existing channels while also expanding into new distribution that recognizes and values BOGS’ unique heritage and product offerings,” said Kevin.
Since the brand’s inception in 2002, BOGS has built a legacy on lasting comfort by perfecting their core technologies season after season while developing innovative styles for the work and casual markets.
About BOGS: BOGS is built on a legacy of enduring comfort. Our roots go back to providing Oregon farmers with the functional shoes to weather the harsh conditions of the Pacific Northwest. Our vision has evolved to deliver our technology of enduring comfort to the casual outdoor consumer. In BOGS, we guarantee that you will work, play, and live better.
For more information about BOGS, please visit www.bogsfootwear.com, “like” us on Facebook at www.facebook.com/bogsfootwear or follow @BogsFootwear on Instagram.
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