Body Bar Systems Managing Director Completes Fitness Challenge

Drops 9.5% Body Fat; Donates to Augie’s Quest to Cure ALS
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BOULDER, Colo. – April 24, 2008 - Body Bar Systems, Inc., a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, announced today that its managing director has completed his three-month commitment to increase his fitness and decrease his body fat percentage, focusing on a sensible diet and using Body Bar Systems' products.

Although Tim Riley has worked in the fitness industry for six years, his body fat percentage reached an all-time high of 25.5% and his weight was 238 pounds. After three months of regular exercise using Body Bar Systems' products and watching his diet, Tim's body fat percentage has reached 16% and his weight is 212 pounds. The American Council on Exercise (ACE) defines a healthy body fat percentage for men as between 14%-19%.

“I have learned that fitness is more of a journey than a destination,” commented Mr. Riley. “I think a true fitness program should be a lifestyle choice and not just a passing fad in one's life.”

Tim has also learned the following lessons:

It doesn't matter if you fall off, only how fast you get back on the horse.
Fitness is a journey, not a destination.
Objects at rest tend to stay at rest. Objects in motion tend to stay in motion.
One will never regret working out.
Fitness is more about how you feel than how you look. A more chiseled physique is just a bonus.
The practice of being active can be enlightening.
One can get fit and save money on gas by biking.
Endorphins are good!

Tim plans to continue his fitness journey with the hopes of eventually reaching 14% body fat.

“I feel exponentially better than before starting the challenge, so I can't imagine going back to my old habits,” added Tim. “If I had to do it over, I would give myself six months, allowing for things like travel, illness, and other inconveniences.”

As planned when he began his fitness challenge, Tim will personally donate $10. to Augie's Quest for every percentage point of body fat lost, honoring fitness pioneer Augie Nieto. Tim will donate $95. and Body Bar Systems Inc. will match that amount. Including additional pledges, Augie's Quest will receive a total of $340. to help find a cure for amyotrophic lateral sclerosis (ALS), more commonly known as Lou Gehrig's disease.

“I know it is not a huge amount of money, but I would like to encourage others to consider getting fit and giving back at the same time,” commented Tim. “It's a tremendous motivator!”

About ALS

Every year, an estimated 5,000 Americans learn they have ALS, though its causes are still unknown and no cure exists. The devastating motor neuron disease causes the progressive weakening and ultimate paralysis of all the voluntary muscles in the body. Survival is typically three to five years from the time of diagnosis.

About Augie's Quest

As one of the most successful innovators in the U.S. fitness industry. Augie Nieto has touched the lives of many in a multitude of ways. At the age of 19, he purchased the marketing rights to the Lifecycle exercise bike. In 1980, he co-founded Lifecycle, Inc., and over the next 20 years, the company, now called Life Fitness, Inc., grew to be the largest commercial manufacturer of fitness equipment in the world. Augie currently serves as chairman of Octane Fitness, and as an operating advisor to North Castle Partners. He is on the boards of several companies, including Grand Expeditions and Quest Software.

In March 2005, Augie was diagnosed with amyotrophic lateral sclerosis, more commonly known as Lou Gehrig's disease. Drawing strength from his family, friends and a flood of supportive e-mails, Augie maintains a positive attitude and continues to lead an active life. To learn more and to donate to Augie's Quest, go to

About Body Bar Systems, Inc.

Founded in 1987, Body Bar Systems provides the infinite workouts and solid educational tools that fitness enthusiasts of all ages and abilities still choose after almost 21 years - because they work. The company has created a strong presence through the original weighted fitness bar, The Body Bar®, the award-winning Body Bar Flex™, and the extensive “Master Your Body” DVD series of workout programs. Body Bar Systems is committed to enhancing the fitness and well being of the world by providing quality products and education with passion, integrity, and fun. Body Bar Systems is a member of the IHRSA network. 1-800-500-2030.

Note: For before and after photos of Tim, contact Marilyn Kroner at Kroner Communications –