Blue Coat Enables High-Performance e-Business Applications for Brunswick's Mercury Marine and Life Fitness Divisions

Blue Coat ProxySG Appliances to Secure, Control and Accelerate New e-Business Application Suite Critical to Spring Season Sales for Over 10,000 Dealers

SUNNYVALE, Calif., June 19 -- Blue Coat Systems, Inc. (Nasdaq: BCSI), the leader in secure content and application delivery, today announced that Brunswick Corporation (NYSE: BC) has selected Blue Coat® ProxySG(TM) appliances to secure, control and accelerate Brunswick's newly implemented e-Business applications that support sales and customer activities for over 7,000 dealers of its Mercury Marine engine division. The site will later support dealers for Brunswick's Life Fitness division.

To provide optimal service to its customers, Brunswick has migrated from legacy software systems to a new e-Business suite for orders, logistics, pricing, invoices, credits, and more. The applications are part of a new "one-stop" portal intended to increase the quality and responsiveness of customer sales cycle interactions. Moving to the new applications required installing a solution that could secure, control and accelerate business application traffic from individual dealers. After evaluating a number of solutions, Brunswick selected Blue Coat ProxySG appliances.

"Blue Coat has played an instrumental role in helping us roll out the new dealer portal and e-Business suite," said William A. Avery, chief information officer, for Brunswick. "We evaluated a variety of application acceleration solutions and tried to make a number of them work in our environment. Blue Coat provided the only solution to meet our technical demands and provide the combination of security, control, acceleration and load capacity we required."

Because of its ability to discern individual users based on authentication, Blue Coat Proxy SG appliances understand who is logging into the portal and what resources they are entitled to access. The appliances work across multiple domains with multiple authentication methods. Once the identity and privileges of the user have been determined, Blue Coat appliances accelerate interaction between the user and the e-Business application. The appliances can handle loads of tens of thousands of simultaneous users and can also be clustered across different locations to share traffic load or provide high availability. Load capacity, scalability and fault-tolerance are critical to ensure fast, reliable operation of Brunswick's e-Business applications.

"Blue Coat ProxySG appliances simultaneously secure, control and accelerate Internet applications with the performance and ability to scale needed for high capacity operations," said Chris King, director of strategic marketing, Blue Coat Systems. "We are pleased to play a key role in making the new e-Business portal at Brunswick a reality and helping it achieve new levels of customer excellence."

About Blue Coat Systems, Inc.

Blue Coat secures Web communications and accelerates business applications across the distributed enterprise. Blue Coat's family of appliances and client-based solutions -- deployed in branch offices, Internet gateways, end points, and data centers -- provide intelligent points of policy-based control enabling IT organizations to optimize security and accelerate performance between users and applications. Blue Coat has installed more than 30,000 appliances worldwide and is ranked #1 by IDC in the Secure Content and Application Delivery market. Blue Coat is headquartered in Sunnyvale, California, and can be reached at (408) 220-2200 or

About Brunswick

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Harris, Hatteras, Kayot, Laguna, Lowe, Lund, Maxum, Meridian, Ornvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information, visit


Brunswick names new presidents for Boat Group and Life Fitness division

LAKE FOREST, Ill. -- Brunswick Corporation (NYSE: BC) announced that Peter B. Hamilton has been named president - Brunswick Boat Group, reporting to Dustan E. McCoy, Brunswick chairman and chief executive officer. Hamilton replaces McCoy, who was elected chairman and chief more

Brunswick Announces Leadership Change at Life Fitness

LAKE FOREST, Ill., April 13, 2010 --Brunswick Corporation (NYSE: BC) announced today that John E. Stransky, president of Life Fitness, has resigned effective immediately. Peter B. Hamilton, Brunswick senior vice president and chief financial officer, will assume Stransky's more

Brunswick Dealer Advantage Offers Benefits And Services To Life Fitness Dealers

LAKE FOREST, Ill. April 16, 2008 – Brunswick Corporation (NYSE: BC) today announced that it will make Brunswick Dealer Advantage benefits and services available to its Life Fitness dealers in the United States and Canada. Launched in 2007 for Brunswick marine dealers in the more

Brunswick Dealer Advantage Expands

LAKE FOREST, Ill., May 22, 2008 – Brunswick Dealer Advantage is helping dealers promote their businesses by offering logoed clothing and promotional products at preferred pricing through Threds. Brunswick dealers across three industries and two countries now have access to the more

Chatfield Named Brunswick VP and General Counsel

LAKE FOREST, Ill., July 19 -- Brunswick Corporation (NYSE: BC) announced today that Lloyd C. Chatfield II has been named vice president, general counsel and secretary reporting to Brunswick Chairman and Chief Executive Officer Dustan E. McCoy.Chatfield, 39, joined the company in more

Brunswick Announces Organizational Changes

LAKE FOREST, Ill.-- Brunswick Corporation (NYSE: BC) today announced several organizational changes aimed at both strengthening its operations outside of the United States, while ensuring the continued integrity and quality of its Hatteras Collection, makers of several leading more

Keri Theophilus to Join Brunswick as President - Brunswick Middle East Group

LAKE FOREST, Ill., July 25 -- Brunswick Corporation (NYSE: BC) today announced that Keri A. Theophilus will join the company as president - Brunswick Middle East Group, a new operating unit, effective Sept. 1, reporting to Patrick C. Mackey, chief operating officer - marine, and more

Christopher Clawson Returns to Life Fitness as President

LAKE FOREST, Ill.-- Brunswick Corporation (NYSE: BC) announced today that fitness industry veteran Christopher E. Clawson will return to Life Fitness as its president. Clawson will report to Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. Clawson most recently more

Life Fitness Awarded for Excellence in Design

SCHILLER PARK, Ill., (May 23, 2008) – Life Fitness, the world's leading manufacturer of exercise equipment, received three awards in appliance DESIGN magazine's 21st annual Excellence in Design Competition. Products from the company's high-tech Elevation TM Series, as well as a more