Bill Marolt Receives SIA Snow Sports Recognition Award


SAVANNAH, Ga. (April 30, 2014) –Today at the spring meeting for its board of directors, SnowSports Industries America (SIA) presented the Snow Sports Recognition Award to Bill Marolt, who is well known throughout the industry for his contributions to the U.S. Ski and Snowboard Association (USSA). The Snow Sports Recognition Award acknowledges dedication to the snow sports industry, willingness to support and partner with industry suppliers, leadership and creativity within the industry.

“Bill’s perseverance towards a vision has uplifted the entire industry through the success of great snow sports athletes,” said David Ingemie, SIA president. “He saw the U.S.’s potential to become the best in the world and met that goal by focusing on athletics and cultivating valuable partnerships with suppliers and resorts.”

Since he became CEO of USSA in 1996, Marolt’s vision was to make the United States “Best in the World” in Olympic skiing and snowboarding. During his tenure in the ‘80s and since 1996, the USA won 70 of its 95 Winter Olympic medals since Winter Games began in 1924. At the 2010 Vancouver Olympics, the U.S. Ski Team was the best in the world. The team won 17 medals in Sochi, including a record eight gold. In recent years superstars like Bode Miller, Lindsey Vonn, Ted Ligety, Mikaela Shriffin, Hannah Kearney and Kikkan Randall have achieved global fame. Snowboarders like Shaun White, Kelly Clark and Gretchen Bleiler have made history. In Sochi, new stars like Sage Kotsenburg and Kaitlyn Farrington soared to the top as did freeskiers like David Wise, Maddie Bowman and Joss Christensen, who led a Team USA slopestyle sweep.


Marolt, who retired after the 2014 Winter Olympics in Sochi, left infrastructure legacies like the USSA Center of Excellence in Park City and the U.S. Ski Team Speed Center at Copper Mountain. A member of the U.S. Ski and Snowboard Hall of Fame, Marolt remains active in the International Ski Federation and the U.S. Olympic Committee. He was elected by his peers to the USOC Board of Directors in 2012 as a representative of National Governing Bodies, where he continues to serve.

“The Best in the World success U.S. skiers and snowboarders have achieved is a testament to our entire industry coming together as a team to provide the support our athletes needed to reach their goals,” said Marolt. “I'm proud to receive the SIA Snow Sports Recognition Award, but even prouder to have worked hand-in-hand with innovative suppliers who have played vital roles in our mutual success.”

That partnership was evident in the recent growth of freeskiing, where SIA joined the USSA in global lobbying efforts to bring the new events into the 2014 Olympics.

In addition to leading the USSA, Marolt has also been an Olympian, a coach and alpine director of the U.S. Ski Team. Marolt grew up ski racing in Aspen, Colo., went on to win three U.S. championships, compete in the Olympics and, after retiring as an athlete in 1968, coached ski racing in Colorado. For more than 10 years before he became the CEO of USSA, he was the athletic director at Colorado University where he helped the Buffaloes become national champions.

“The international success American ski and snowboard athletes have enjoyed during Bill’s career as a coach and USSA leader has generated consumer interest and excitement for snow sports that our industry couldn’t do without,” said Bob Gundram, SIA board chair and president of C3.

In addition to the Snow Sports Recognition Award, SIA also recognizes specialty retailers, sales reps and industry suppliers in the United States and Canada who have had a significant impact on the growth of the snow sports industry with the SIA SnowSports Regional Rep and Retailer of the Year Awards.

- SIA -

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at


SIA and Snow Sports Sales Rep Associations Meet in Denver

WASHINGTON (Sept. 3, 2014) – The presidents of the Eastern Winter Sports Reps Association (EWSRA), Midwestern Representatives Association (MRA), Midwest Winter Sports Reps Association (MWSRA), New England Winter Sports Representatives, Inc. (NEWSR), Western Winter Sports Rep more

Snow-Show 14 logo

SIA Shines Spotlight on Nonprofits at 2014 Snow Show

The upcoming 2014 Snow Show (Jan. 30-Feb. 2) at Denver’s Colorado Convention Center is known for showcasing cutting-edge product technology and the latest fashion trends, but there are also many exhibitors that focus solely on the human factor of snow sports. In fact, there are more

Backcountry Experience Returns for 2014 SIA Snow Show

The Backcountry Experienceexhibit will return to the 2014 SIA Snow Show (Jan. 30 – Feb. 2) for a third year with safety seminars, expert appearances, panel discussions and a happy hour. Featuring over 50 brands, the Backcountry Experience will offer up an interactive space for more


Snow Sports Market Up 3 Percent in October According to SIA Pre-Season Report

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association,and Leisure Trends, an NPD Group Company have released SIA RetailTRAK™ numbers for August through October 2013, total market projections are based on data collected from the Point of more

Image placeholder title

The Sessions @ SIA Set to Film During SIA Snow Show

WASHINGTON (January 26, 2015) --SnowSports Industries America (SIA), the snow sports industry's member-owned trade association, has partnered with TransWorld Business to produce -- The Sessions @ SIA -- an editorially curated series of video interviews shot live from the 2015 SIA more

Curated Elements of the SIA Snow Show Support Growth of Snow Sports Industry

Washington (January 15, 2015) --The diverse interests and needs of snow sports retailers, reps and suppliers has motivatedSnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, to cultivate tailored elements, events and gatherings at and more

Image placeholder title

SIA’s Relaunch Features Updated Content and Streamlined Design, Giving Consumers a Go-To Site for Everything Snow Sports

Washington (November 12, 2014) – SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has updated its consumer website with new navigation, a sleeker design and features to help snow sports participants in this $3.6 billion more

Snow-Show 14 logo

Industry Talks Issues, Major Trends and Influences on Day Two of 2014 SIA Snow Show

Day Two of the 2014 SIA Snow Show (Jan. 30 – Feb. 2) was filled morning ‘til night with opportunities for the snow sports industry to connect on issues, trends and influences that impact the future of the business and the sport. The day began with a breakfast co-hosted by more

Image placeholder title

Cheers to Us! Industry Celebrates and Honors Its Leaders On Day 2 of SIA Snow Show

Denver, CO (January 30, 2015) – With over 1,000 brands exhibiting at the 2015 SIA Snow Show and Sourcing Snow in Denver, Colo. (Jan. 29 – Feb. 1, 2015) there are thousands of retailers, reps, suppliers, media, athletes and advocates working with those brands making the Snow Show more