Boulder, Colo.— The Bikes Belong Coalition announced today that retailers who are interested in joining the Coalition for the first time can do so for only $100. The campaign to attract new retailer members will launch Friday at QBP’s Frostbike and will run until the end of Interbike on Sept. 20, 2013.
More than 500 of the bicycling industry’s suppliers, distributors and retailers are members of the Bikes Belong Coalition. Membership in Bikes Belong is essential to boosting bicycling in the United States. Strong industry support improves government relations (national, state, local), helps expand the PeopleForBikes.org movement, and accelerates protected on-road bicycle facilities through the Green Lane Project. These Bikes Belong initiatives improve bicycling safety and make riding more convenient for all Americans.
“Membership in Bikes Belong is an investment in the future of bicycling in the U.S. Better and safer places to ride will lead to more people bicycling more often, which will increase sales for bike businesses,” said Bruno Maier, Senior Vice President of Bikes Belong.“ Working together, we can increase ridership and grow the bike industry, all while building a better nation through the benefits of bicycling.”
The $100 New-Member campaign is designed to introduce more businesses to the importance of bicycle advocacy and its influence in industry growth. “Bicycle business owners and employees have a voice in the political process,” said Maier. “We need more retailers involved in advocacy, because they can make a difference in getting more bike facilities on the ground and more people on bikes.”
Build More Than Bicycles and join Bikes Belong for the first time today at bikesbelong.org/join.
For more information about Bikes Belong, visit: www.bikesbelong.org.
About Bikes Belong
The Bikes Belong Coalition is the U.S. bicycle industry organization dedicated to getting more people riding bikes more often. Bikes Belong Coalition works to increase federal bike funding, awards grants to support innovative bike projects, promotes bicycling and its benefits, and backs crucial national efforts such as Safe Routes to School, Bicycle Friendly Communities, and the National Bike Summit.The Bikes Belong Foundation is the 501(c) 3 arm of the Bikes Belong Coalition. The Bikes Belong Foundation, host to the Green Lane Project, focuses on improving bicycle safety and enhancing children's bike programs. It is also host to the PeopleForBikes.org campaign, working to unite a million Americans behind a pledge in support of better, safer bicycling.
Verde PR & Consulting