Bikes Belong Appoints Verde PR as Public Relations Agency of Record

Verde will employ its signature integrated brand communications practice to support Bikes Belong, PeopleForBikes.org and the Green Lane Project, incorporating public relations, digital marketing and Content Solutions services.
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Boulder, Colo.Bikes Belong has signed Verde PR & Consulting to provide integrated public relations support for Bikes Belong Coalition, PeopleForBikes.org and the Green Lane Project. Bikes Belong is the national coalition of bicycle retailers and suppliers working to put more people on bikes more often by improving bicycling safety and accessibility for all Americans.

Verde will employ its signature integrated brand communications practice to support Bikes Belong, PeopleForBikes.org and the Green Lane Project, incorporating public relations, digital marketing and Content Solutions services.

“Bikes Belong is excited to be represented by a seasoned agency such as Verde,” said Bruno Maier, senior vice president of Bikes Belong.“They are very reputable within the outdoor and bicycling industries, and they will be instrumental in generating awareness of our efforts and sharing our stories nationwide. We look forward to a long-term partnership.”

More than 500 of the bicycling industry’s suppliers, distributors and retailers are members of the Bikes Belong Coalition. Bikes Belong strives to improve bicycling accessibility and safety in America through federal policy and funding, community grants, promoting bicycling and national partnerships. A movement started by Bikes Belong, PeopleForBikes.org, is a non-partisan, non-profit individual-facing campaign aiming to unite one million voices of all ages and all bicycle preferences to improve the future of biking. The associated Green Lane Project focuses on efforts to build next-generation bike lanes that offer physical protection from car traffic in urban areas across the United States.

“Verde is highly committed to using brand communications to achieve positive change, and now our agency has the opportunity to use our 11-years of experience to support and further the mission of Bikes Belong, PeopleForBikes.org and the Green Lane Project – it’s a very fulfilling and motivating opportunity for every single member of the Verde team,” said Kristin Carpenter-Ogden, CEO and founder of Verde.

“Our work will bring growth to the bicycling industry and our relationships, creativity and reach will create the awareness and education needed to successfully get more people on bikes, more often and to improve bicycling access across the country.”

Verde PR marks its 11-year anniversary in 2013 and was founded in the active lifestyle, bicycling, outdoors, snowsports, fitness, travel and sustainable-products markets. With offices in Jackson, Wyo., and Durango and Boulder, Colo., Verde’s team lives the bicycling and mountain sport lifestyle with passion and authenticity.

To learn more about Bikes Belong’s initiatives, visit www.BikesBelong.org, join the movement at PeopleForBikes.org and get the latest on green lanes being built across the country at GreenLaneProject.org.

To learn more about Verde PR, visit www.verdepr.com.

About Bikes Belong

The Bikes Belong Coalition was formed in 1999 as the national coalition of bicycle retailers and suppliers working to put more people on bikes more often. In an effort to maximize their influence, Bikes Belong concentrates their efforts in four areas, including: federal policy & funding, community grants, promoting bicycling, and national partnerships. Bikes Belong also spearheads the efforts of PeopleForBikes.org, an individual-facing organization that is striving to unite one million voices to improve the future of biking, as well as the Green Lane Project, which focuses on building protected and inviting bike facilities in major urban areas across the U.S.

About Verde PR & Consulting

With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde PR & Consulting is a full-service brand communications, public relations, social/digital marketing, branding, content and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the active outdoor lifestyle industries of outdoor, bike, and snowsports, and also in the consumer electronics, pet, travel, and the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde PR, visit: http://www.verdepr.com.

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